Fall Gutter Maintenance: Why Gutter Guards Are a Smart Investment

As the leaves begin to change, now is the time to turn your attention to one of your home’s most important defenses: the gutter system. While gutters might not be the flashiest feature on your home, they play a critical role in preventing water damage, especially during fall when leaves are everywhere.

At The Exteriors Company, we help homeowners stay ahead of the season with expert gutter installation and protective gutter guard systems—designed to reduce clogs, improve drainage, and protect your home year-round.

Why Gutters Matter Most in the Fall

Gutters are responsible for channeling rainwater and melting snow safely away from your roof, siding, and foundation. But when fall hits, leaves, twigs, and debris can quickly accumulate and block that flow.

Clogged gutters can lead to:

  • Roof leaks and water pooling near your foundation
  • Rotting fascia and siding
  • Basement flooding
  • Ice dams and shingle damage in winter

The good news? With proper maintenance and protection, these problems are completely avoidable.

What Gutter Guards Actually Do

Gutter guards act as a barrier, keeping leaves and debris out of your gutters while still letting water flow through. Instead of scooping out wet leaves every weekend or dealing with dangerous ice buildup, you get a system that handles water more efficiently with far less upkeep.

Why Fall Is the Ideal Time to Install Gutter Guards

Fall is when most gutter issues arise—but it’s also the perfect time to prevent them. By installing guards before the heavy leaf drop, you give your system the best chance to stay clean and operational during the wettest months of the year.

Benefits of installing gutter guards now include:

  • Fewer clogs during peak leaf season
  • Less maintenance and fewer cleanings
  • Protection from water overflow and ice dams
  • Extended lifespan of your gutters and roof

Trust the Experts at The Exteriors Company

Whether you need brand-new gutters or want to add guards to your existing system, we tailor our approach to your home’s needs. Our expert team ensures everything is installed with the right slope, seal, and fit to withstand Wisconsin’s changing seasons.

We use high-quality materials and offer full-service inspections, so you know your home is protected before the snow flies.

Get Ahead of the Leaves—Before They Become a Problem

Don’t wait for your gutters to overflow or freeze up. Let The Exteriors Company help you prep your home for fall with a gutter system that works hard behind the scenes.

Contact us today to schedule your gutter inspection or get a free quote ›

Window Installation FAQs: What to Know Before Replacing Your Windows

madison window company

Whether you’re dealing with drafty old windows or looking to upgrade for style and energy efficiency, investing in new windows is a big decision. At The Exteriors Company, we specialize in professional window installation and are proud to be a Certified Pella Contractor—giving homeowners access to premium products, expert craftsmanship, and industry-backed warranties.

Below, we answer some of the most common questions homeowners have about window replacement and installation.

How Do I Know It’s Time to Replace My Windows?

Here are a few telltale signs your windows may need replacing:

  • Drafts or temperature fluctuations near windows
  • Visible damage, such as rotting frames or cracked glass
  • Condensation between panes, a sign of seal failure
  • Hard-to-open or sticking windows
  • High energy bills, often due to poor insulation

If you’ve noticed one or more of these issues, it may be time to consider a window upgrade.

What Are the Benefits of New Window Installation?

Modern windows offer more than just a clear view. Today’s window systems can significantly improve:

  • Energy Efficiency: Keep your home cooler in the summer and warmer in the winter.
  • Noise Reduction: Enjoy a quieter indoor environment with double or triple-pane glass.
  • Curb Appeal: Instantly update your home’s appearance with stylish frame options.
  • Security: New windows often feature stronger locks and materials.
  • Low Maintenance: Materials like vinyl and fiberglass resist rot, corrosion, and fading.

Why Choose a Certified Pella Contractor?

Not all window installers are created equal. As a Certified Pella Contractor, The Exteriors Company meets Pella’s rigorous standards for:

  • Product expertise
  • Proper installation techniques
  • Ongoing professional training
  • Customer satisfaction and support

Working with a certified contractor ensures your Pella windows are installed correctly—maximizing performance, durability, and warranty protection. Plus, it gives you access to exclusive options and enhanced service support.

What Window Styles Are Available?

We install a wide variety of window styles, including:

  • Double-Hung Windows – Classic style, easy to clean, ideal for most rooms
  • Casement Windows – Hinged design for maximum ventilation and light
  • Sliding Windows – Great for tight spaces and easy operation
  • Bay and Bow Windows – Add dimension and natural light to living areas
  • Picture Windows – Fixed panes for uninterrupted views and sunlight

Our team can help you choose the right style based on your home’s architecture, ventilation needs, and personal style preferences.

How Long Does Window Installation Take?

Most residential window installations can be completed in one to two days, depending on the number of windows and complexity of the project. During your consultation, we’ll walk you through a timeline, prep expectations, and clean-up procedures.

What Can I Expect From a Window Installation with The Exteriors Company?

Here’s what makes our process stand out:

  • Free consultation to assess your current windows and recommend solutions
  • Top-tier Pella products designed for energy efficiency and performance
  • Professional installation from trained, experienced technicians
  • Thorough cleanup and disposal of old windows and materials
  • Warranty coverage on both products and labor

We don’t believe in cutting corners—only in clean lines and clear results.

Ready to Upgrade Your Windows?

New windows can make your home more beautiful, more efficient, and more comfortable year-round. Whether you’re replacing a few windows or tackling a whole-home project, The Exteriors Company is here to help—backed by our expertise and our status as a Certified Pella Contractor.

Schedule your free consultation today ›

Impact-Resistant Roofing: A Smarter Shield Against Wisconsin Storms

When severe weather hits—think hail, high winds, and flying debris—your roof is your home’s first line of defense. But not all shingles are created equal. At The Exteriors Company, we offer impact-resistant roofing solutions that go above and beyond standard materials to give your home the protection it deserves.

One of the strongest options on the market? Malarkey Roofing Products®—a brand that combines advanced technology, sustainability, and industry-leading durability.

What Does “Impact-Resistant Roofing” Mean?

Impact-resistant roofing is designed to help withstand the force of hailstones, branches, and other debris that can cause damage during a storm. Shingles are tested using the UL 2218 impact test, which simulates hail impact by dropping steel balls of varying sizes onto the material.

  • Class 4 is the highest possible impact rating.
  • A Class 4 shingle can withstand a 2-inch steel ball dropped from 20 feet—without cracking.

This kind of performance is crucial in a state like Wisconsin, where summer hailstorms and high winds are a common threat.

Important Note: Impact-resistant does not mean storm-proof.
While these shingles are built for durability, no roofing material can guarantee zero damage in all storm conditions. Multiple factors—such as the size of hail, wind direction, age of your roof, and installation quality—can all affect how your roof holds up during severe weather.

Why Choose Malarkey for Impact-Resistant Roofing?

Malarkey shingles are engineered with NEX® Polymer Modified Asphalt Technology, which gives them greater flexibility and strength compared to standard shingles. Here’s why they’re a top-tier choice for impact protection:

  • Class 4 Impact Resistance
    Most Malarkey shingles—including the Highlander®, Vista®, and Legacy® lines—carry the Class 4 rating, meaning they meet the highest impact-resistance standards in the industry.
  • Superior Flexibility
    Their rubberized asphalt formula allows the shingles to flex and absorb impact rather than crack—especially important in colder climates where shingles can become brittle.
  • Granule Retention
    Granules play a key role in UV protection and shingle longevity. Malarkey shingles retain granules better under impact, which helps extend the life of your roof.

Built for Storm Durability—Not Just Hail

Malarkey shingles aren’t just rated for hail—they’re also engineered to perform in wind speeds of up to 130 mph. Their Zone® reinforced nailing area offers better fastening, reducing the risk of shingle blow-offs in high-wind conditions.

Combined, these features make Malarkey shingles a smart investment for Wisconsin homeowners looking for greater peace of mind—without compromising on curb appeal or performance.

Installation Matters: Why Work With a Certified Contractor

The best shingle in the world won’t perform properly if it’s not installed right. That’s why it’s important to choose a roofing company that knows these products inside and out.

As a Malarkey Emerald Premium Certified Contractor, The Exteriors Company has been extensively vetted and trained to install Malarkey products to the highest standards. This also qualifies our customers for extended warranty coverage, including:

  • Up to 50 years of limited material defect coverage
  • 20 years of full system coverage
  • Enhanced protection against wind and algae

Ready to Upgrade to a More Resilient Roof?

Impact-resistant shingles offer added protection and peace of mind—but the right roofing partner makes all the difference. If you’re ready to explore options that combine performance, style, and sustainability, we’re here to help. Contact us today to schedule your free roofing consultation

Sustainable Roofing Options That Protect Your Home—and the Planet

When it’s time to replace your roof, you want a solution that’s durable, reliable, and enhances your curb appeal. But what if your roof could also help the environment? At The Exteriors Company, we’re proud to offer sustainable roofing options through Malarkey Roofing Products®—a manufacturer leading the way in eco-conscious innovation.

As a Malarkey Emerald Premium Certified Contractor, we’re uniquely qualified to install these high-performance shingles to exacting standards—so you get long-lasting protection backed by powerful warranties.

Why Malarkey Roofing Is a Smart Sustainable Choice

Malarkey Roofing Products stands out not just for quality but for their commitment to environmental innovation. Here’s what makes their roofing materials different:

  • Upcycled Materials
    Malarkey shingles are made using upcycled rubber and plastics, such as old tires and plastic bags. This process reduces landfill waste and transforms durable materials into high-performance roofing shingles.
  • Smog-Reducing Granules
    Each shingle is embedded with granules that help actively reduce air pollution. These granules convert harmful smog gases (like nitrogen oxides) into plant-friendly nitrates, mimicking the effect of planting trees. A standard Malarkey roof can match the air-cleaning power of two or more trees.
  • Energy Efficiency
    Select Malarkey shingles reflect more solar radiation, which can help regulate indoor temperatures and reduce your energy bills—especially in the summer months.

Built for Wisconsin Weather: Industry-Leading Impact Resistance

Here in Wisconsin, hail and wind can wreak havoc on traditional roofing materials. Malarkey shingles are engineered with NEX® Polymer Modified Asphalt Technology, which makes them more flexible and resilient. This translates into:

  • Class 4 Impact Resistance Options
    The highest rating in the industry for roofing materials, Class 4 impact resistance means better protection from hail and flying debris during storms.
  • Reduced Granule Loss
    Because of their superior flexibility, Malarkey shingles are less likely to lose granules during impact, extending the life of your roof.

When you combine sustainability with industry-best impact performance, you get a roof that’s built to last—and protect.

Why Choose an Emerald Premium Certified Contractor?

Not every roofer can install a Malarkey roof. The Exteriors Company is proud to be an Emerald Premium Certified Contractor—a title that signifies we’ve been thoroughly vetted, professionally trained, and continuously evaluated by Malarkey.

This exclusive status gives our customers key advantages:

  • Extended Warranty Coverage
    When you work with an Emerald Premium Contractor, you’re eligible for Malarkey’s best warranty protection—including enhanced coverage on materials and workmanship. The Emerald Premium Warranty includes up to 50 years of limited material defect coverage, 20 years of full system coverage, and 15 years of enhanced wind and algae resistance.
  • Verified Quality Installation
    Our team has been trained to install Malarkey products to the manufacturer’s exact standards, ensuring your roof performs at its best for decades.
  • Peace of Mind
    With a certified contractor and a leading warranty, you can rest easy knowing your home is protected by both top-tier materials and expert installation.

Ready to Go Green with Your Roof?

From better air quality to stronger storm protection, Malarkey Roofing offers sustainability without compromise. Whether you’re replacing a worn-out roof or repairing storm damage, The Exteriors Company is here to help you make a smart, sustainable investment in your home. Contact us today.

How to Properly Clean Siding Without Causing Damage

Your siding does more than add curb appeal—it protects your home from wind, rain, sun, and everything in between. But over time, it can collect dirt, algae, mildew, and other stains that dull its appearance and shorten its lifespan. That’s why knowing how to clean siding properly is an important part of home maintenance.

At The Exteriors Company, we’ve seen firsthand how improper cleaning methods can do more harm than good. Here’s how to safely keep your siding looking its best without causing damage.

What You’ll Need

Before you get started, gather the right tools:

  • Garden hose with a spray nozzle
  • Soft-bristle brush or siding cleaning attachment
  • Bucket with warm water
  • Mild detergent or a siding-safe cleaner
  • Optional: white vinegar for mildew, oxygen bleach for tougher stains

Avoid using harsh chemicals, wire brushes, or high-pressure settings on most siding materials.

Vinyl Siding Cleaning Tips

Vinyl siding is one of the easiest types to clean. Use a gentle mixture of water and dish soap or vinegar. Start at the bottom and work your way up to avoid streaking, then rinse from top to bottom.

Avoid: High-pressure washers on seams or edges—they can force water behind the panels, causing mold or structural damage.

Fiber Cement & Engineered Wood Siding

These materials are more durable, but still benefit from careful cleaning. Use a soft brush and mild soap.

Avoid: Soaking the siding or using abrasive scrubbers, which can damage the finish or sealants.

Watch for Mold, Mildew, and Algae

In shaded or damp areas, you may notice green or black staining. White vinegar or a siding-safe cleaner with mold-fighting ingredients can help remove and prevent future growth.

How Often Should You Clean?

Most homes benefit from a siding wash once or twice a year—usually in spring and again in fall. If your home is surrounded by trees or near a lake, more frequent cleaning may be needed to prevent buildup.


Regular siding maintenance doesn’t just make your home look better—it helps it last longer. If you’re unsure how to clean your siding safely or spot damage while cleaning, our team at The Exteriors Company is here to help.

Contact us today for a siding inspection or professional maintenance quote.

How to Choose Durable Siding That Withstands Storms & Saves Energy

Considering siding options for your home - do you like CertainTeed, LP SmartSide, or James Hardie?

In Wisconsin, your home’s exterior takes a beating year-round—blistering summer sun, harsh winter cold, and everything in between. Choosing durable siding isn’t just about making your home look good—it’s about protecting it from the elements and improving its energy efficiency.

At The Exteriors Company, we believe your siding should do more than just sit pretty. Here’s what to look for when selecting siding that’s built to last.

Weather the Storm: What Makes Siding Durable?

Not all siding is created equal. Some materials may look great but fail when tested by wind, hail, or driving rain. If you want siding that lasts, focus on these qualities:

  • Impact resistance: Protects against hail and debris.
  • Water resistance: Prevents warping, swelling, and mold.
  • UV stability: Resists fading and breakdown from the sun.

Materials like fiber cement, engineered wood, and high-quality vinyl stand out when it comes to weather protection. Fiber cement is especially known for its resistance to moisture, pests, and fire—making it a favorite for storm-prone areas.

Save Energy Year-Round

Durable siding doesn’t just protect—it also helps insulate. Quality siding systems act as an extra layer of defense against heat loss in winter and heat gain in summer. Choosing energy-efficient siding can reduce utility bills and make your home more comfortable all year long.

For even greater energy savings, ask about insulated siding options that include built-in foam backing for added thermal resistance.

Curb Appeal That Lasts

Let’s not forget looks—because your siding should hold up and look good doing it. Durable siding materials come in a wide range of colors, textures, and profiles, so you can achieve the style you want without sacrificing performance.

When to Replace Your Siding

If your current siding is cracked, faded, or sagging, it might be time for an upgrade. Damage can compromise your home’s structural protection and energy efficiency. And if storms have recently passed through, we recommend a quick inspection to catch any hidden issues.


Need help choosing the right siding for your home? At The Exteriors Company, we offer expert recommendations and professional installation backed by experience and integrity.

Contact us today for a free consultation and let’s find the siding that works as hard as your home does.

Storm Damage Checklist: What to Look for After Severe Weather

results of hail storm damage on a roof

After a severe storm, your home might look fine at first glance—but hidden issues could be brewing. High winds, hail, and heavy rain often leave behind damage that homeowners don’t notice until it’s too late. That’s why conducting a thorough storm damage inspection is essential to protect your home and wallet.

Here’s your go-to post-storm checklist from The Exteriors Company to make sure nothing slips through the cracks:

✅ 1. Inspect the Roof

Your roof takes the brunt of every storm. Look for missing shingles, curling edges, exposed nails, or hail dents. Even small areas of roof storm damage can lead to leaks and bigger issues if ignored.

✅ 2. Examine Gutters and Downspouts

Check for sagging, detachment, blockages, or damage from falling branches. Proper drainage is crucial—clogged or broken gutters can cause water to overflow and pool near your foundation, leading to long-term issues.

✅ 3. Check Siding and Trim

Walk around your home and inspect siding for cracks, holes, or warping. Flying debris and hail can damage even durable materials. Damaged siding compromises insulation and lets moisture in, which may not be visible right away.

✅ 4. Look at Windows and Doors

Inspect seals, screens, and glass panes. Make sure everything is secure and functioning correctly. Small cracks or loose seals can invite water infiltration during the next storm.

✅ 5. Assess the Ground and Foundation

Survey your yard and foundation for signs of flooding, erosion, or pooling water. Also, check for damage to landscaping structures or fences.

✅ 6. Document the Damage

Take detailed photos of anything you find, no matter how minor it seems. This documentation is crucial if you file an insurance claim or need professional repairs.

The Exteriors Company offers free storm damage inspections to ensure your home is safe, secure, and protected. If you suspect any damage—or just want peace of mind—give our experienced team a call. We’ll assess your property and help you take the next right steps.

5 Ways to Instantly Boost Your Curb Appeal with Exterior Upgrades

When it comes to making a lasting first impression, your home’s exterior says it all. Whether you’re preparing to sell or simply want to take more pride in your space, making a few strategic exterior upgrades can instantly boost curb appeal and even increase the value of your property.

At The Exteriors Company, we specialize in home transformations that are both beautiful and practical. Here are five powerful ways to improve your home’s appearance from the street—fast:

1. Refresh Your Siding

Old, worn siding can make your home look outdated and neglected. Replacing your siding with modern materials like vinyl or fiber cement gives your home a clean, updated look while also improving insulation and durability. Consider adding texture or contrasting colors for a more customized look.

2. Upgrade Your Roof

Your roof isn’t just for protection—it’s a major design element. A new roof can dramatically change the look of your home, especially with architectural shingles or bold color choices. If a full replacement isn’t in the cards, consider a roof cleaning or minor repairs to refresh the appearance.

3. Install New Gutters

Believe it or not, sleek, well-installed gutters add to your home’s visual appeal. Seamless gutters in a complementary color can accentuate your roofline and tie in with other design elements. Plus, they protect your siding and foundation from water damage—a functional and aesthetic win.

4. Accentuate with Trim and Accents

Add dimension and charm with features like window trim, gable vents, decorative shutters, and updated porch railings. These simple touches can modernize your exterior and express your home’s personality.

5. Create a Statement Entryway

A bold front door, stylish house numbers, and new light fixtures can transform your entry from forgettable to fantastic. This is one of the easiest ways to boost curb appeal and make your home more inviting.

Ready to boost curb appeal with expert exterior upgrades? The Exteriors Company is here to help with siding, roofing, gutters, and custom solutions tailored to your style and budget. Contact us today for a free consultation and let’s bring your exterior to life.

Gutter Systems 101: Protecting Your Home from Water Damage

madison gutter company

When it comes to safeguarding your home, most homeowners think of roofing and siding—but don’t underestimate the role of your gutter system. Gutters might not be the most glamorous part of your exterior, but they are one of the most essential components in protecting your home from costly water damage.

What Do Gutter Systems Actually Do?

Gutter systems are designed to collect rainwater from your roof and channel it away from your home’s foundation. Without a functioning gutter system, water can pool around your foundation, seep into your basement, damage your landscaping, and even cause structural issues over time. In short, gutter systems protect your home from serious long-term damage.

madison gutter company

Signs Your Gutter System Needs Attention

Many homeowners don’t notice their gutters until something goes wrong. Keep an eye out for:

  • Overflowing water during rainstorms
  • Sagging or detached gutters
  • Peeling paint or water stains on your siding
  • Pools of water near the foundation
  • Plant growth or debris clogging the gutters

Any of these signs could indicate your gutter system isn’t doing its job—and that your home is at risk.

Maintenance Tips to Keep Gutters Flowing

Regular gutter maintenance can prevent big problems. Here are a few simple steps:

  • Clean your gutters at least twice a year (spring and fall)
  • Install gutter guards to reduce debris buildup
  • Check for leaks and ensure downspouts are directing water away from the home
  • Look for rust, cracks, or loose fasteners and fix them promptly

Invest in Long-Term Protection

At The Exteriors Company, we know that your home is more than just a structure—it’s your safe haven. That’s why we offer expert advice and installation of gutter systems that match your home’s needs and style. Whether you’re replacing old gutters or planning a new exterior project, our team can help you choose the right materials and ensure proper drainage for years to come.

Don’t wait until there’s water in your basement. Contact The Exteriors Company today to learn more about upgrading your gutter system and protecting your home from water damage.

When Roofing Goes Wrong: Why Choosing a Reputable Roofing Company Matters

Close up of a roof, demonstrating the importance of regular roof inspections to keep your roof in top shape

Picture this: You’ve finally hired a roofing contractor after weeks of researching and calling around. They seem nice enough, the quote is reasonable, and you’re ready to protect your home. Then… nothing. Days turn into weeks. Your yard looks like a construction zone, the crew shows up inconsistently—if at all—and no one answers your calls. You’re left with an unfinished roof, mounting frustration, and zero accountability.

Unfortunately, that nightmare isn’t fiction—it’s the reality far too many homeowners face when they don’t choose a reputable roofing company.

The Real Cost of Hiring the Wrong Contractor

We’ve heard the stories. A homeowner hires someone who promises to “get started next week,” but months later, the job still isn’t done. Or worse, they tear off the old roof, vanish halfway through, and leave the homeowner scrambling to find another company to finish the work—often at a much higher cost.

Other common complaints include:

  • Poor communication or no updates at all
  • Sloppy installation and overlooked details
  • No timeline—or a timeline that keeps changing
  • Unreturned calls and disappearing crews

Beyond the stress and inconvenience, a poorly installed roof can lead to water damage, mold, energy loss, and insurance headaches.

The Exteriors Company Difference: Trust Built Over Time

At The Exteriors Company, we’ve heard every roofing horror story in the book—and we’re committed to being the opposite of that experience. As a reputable roofing company with nearly two decades of service across Wisconsin, we’ve built our business on integrity, craftsmanship, and customer relationships that last long after the job is complete.

Here’s what you can expect when you work with us:

✅ Clear Communication: From the first call to the final nail, we keep you informed. No guesswork. No ghosting.
✅ Efficient, Streamlined Process: We’ve refined our approach over hundreds of successful projects. That means fewer delays and faster turnaround.
✅ Attention to Detail: We don’t cut corners—ever. Our team treats your home like it’s our own.
✅ Start-to-Finish Support: We handle everything from inspections and permits to the final walkthrough. You’re never left wondering what’s next.

We don’t just want to be your roofer—we want to be the team you trust for years to come.

Don’t Gamble with Your Roof—Choose a Reputable Roofing Company

When it comes to protecting your home, don’t leave it to chance. A roof is more than just shingles—it’s your first line of defense. You deserve a roofing partner who’s committed to quality, follows through, and stands behind their work.

If you’ve been burned by a bad contractor before, we get it. Let us show you that there’s a better way to do roofing. Contact The Exteriors Company today for a free consultation and experience what it’s like to work with a team that truly cares.

Your home deserves better. Let’s raise the bar—together.