Siding takes a beating in Wisconsin. Subzero cold, summer heat, hail, wind, and months of snow pressed against the lower walls all wear it down over time. The tricky part is that siding rarely fails all at once. It fades, cracks, and lets in a little moisture year after year, until one day you notice a stain on an interior wall or a soft spot near the foundation. The good news: most of the warning signs are visible if you know what to look for. Here are 12 signs it

Siding damage is easy to overlook. A cracked panel here or a bit of peeling paint there doesn’t seem urgent, until water gets behind the siding and starts rotting the sheathing, framing, and insulation inside your walls. By the time you see a stain on an interior wall, the damage has usually been building for a long time. A free siding inspection is the easiest way to find out what’s really happening on the outside of your home. Here’s exactly what happens when The Exteriors Company inspects your siding, step

Your roof works hard every day, but in Wisconsin it works overtime. Hail, high winds, heavy snow, ice dams, and dozens of freeze-thaw cycles every winter all take a toll. The problem is that most roof damage happens slowly and out of sight, and many homeowners don’t realize their roof is failing until water shows up on a ceiling. The good news is that a failing roof usually gives you warning signs first. Here are 12 signs you may need a new roof, how to check for each one safely,

“Free roof inspection” can sound like the opening line of a sales pitch. Many homeowners put off calling a roofer because they’re not sure what they’re agreeing to, how long it will take, or whether they’ll be pressured into signing something on the spot. Meanwhile, a small leak or a few hail-damaged shingles quietly turn into a bigger, more expensive problem. So here’s exactly what happens when The Exteriors Company inspects your roof, step by step, from the questions we ask before we arrive to the written estimate you’ll receive.

A new roof is one of the biggest investments you’ll make in your home, and for many Madison homeowners the question isn’t whether they need one, it’s how to pay for it. The good news: roof replacement financing is widely available, and the right plan can turn a five-figure project into a manageable monthly payment. This guide walks through your roof financing options, how roofing payment plans work, what to watch out for, and the questions to ask before you sign. If you’re still figuring out what your project will

When the first cold snap hits Madison, drafty windows make themselves known fast: chilly rooms, a furnace that never seems to shut off, and heating bills that climb every month. The good news is that most window drafts can be fixed in an afternoon with a few inexpensive supplies. So, how do you seal windows for the winter? This guide walks through how to find the leaks, which fixes work best for each problem, and how to tell when sealing isn’t enough and it’s time to think about replacement. Why

If you’ve lived through a Wisconsin winter, you’ve seen ice dams: thick ridges of ice along the roof edge, with icicles hanging from the gutters. They might look harmless, but ice damming is one of the most common causes of winter roof damage in Madison and across Dane County. It’s also one of the most expensive. This guide covers what ice damming is, how to prevent ice dams on roofs before the snow flies, how to remove ice dam from roof edges safely, and how homeowners insurance usually handles ice

Gutters don’t get much attention until they fail — but in Wisconsin, where ice dams and heavy spring runoff put real stress on your home’s drainage system, the types of gutters you choose actually matters. Here’s what drives gutter cost and how to think about which option fits your home. The Short Answer For a typical single-family home, new gutters in standard aluminum generally run between $1,200 and $3,000 for the full house, depending on linear footage and features. Copper gutters cost significantly more — a copper gutter price is