Serving Madison, Dane County, & Southern WI
Expert Advice for Smarter Homeowners
Explore expert insights, seasonal maintenance tips, remodeling guides, and exterior renovation advice designed to help Wisconsin homeowners protect, improve, and invest in their homes with confidence.

Roof Replacement Financing in Madison, WI: Your Roof Financing Options Explained (2026)
A new roof is one of the biggest investments you’ll make in your home, and for many Madison homeowners the question isn’t whether they need one, it’s how to pay for it. The good news: roof replacement financing is widely available, and the right plan can turn a five-figure project into a manageable monthly payment. This guide walks through your roof financing options, how roofing payment plans work, what to watch out for, and the questions to ask before you sign. If you’re still figuring out what your project will

James Hardie Fiber Cement vs. LP SmartSide Siding: Which Is Best for Wisconsin Homes?
If you’re planning a house siding replacement and want something more durable than vinyl, two names come up again and again: James Hardie fiber cement and LP SmartSide engineered wood. Both are premium, long-lasting products, both look far more like real wood than vinyl, and both perform well in Wisconsin. But they’re built very differently, and those differences matter for your home, your budget, and the look you want. At The Exteriors Company, we install both. Here’s an honest, side-by-side comparison to help youdecide. LP SmartSide vs. Hardie: The Short

How to Seal Windows for Winter: A Wisconsin Homeowner’s Guide (2026)
When the first cold snap hits Madison, drafty windows make themselves known fast: chilly rooms, a furnace that never seems to shut off, and heating bills that climb every month. The good news is that most window drafts can be fixed in an afternoon with a few inexpensive supplies. So, how do you seal windows for the winter? This guide walks through how to find the leaks, which fixes work best for each problem, and how to tell when sealing isn’t enough and it’s time to think about replacement. Why

What Is an Ice Dam on a Roof? A Madison Homeowner’s Guide to Ice Damming, Removal & Repair (2026)
If you’ve lived through a Wisconsin winter, you’ve seen ice dams: thick ridges of ice along the roof edge, with icicles hanging from the gutters. They might look harmless, but ice damming is one of the most common causes of winter roof damage in Madison and across Dane County. It’s also one of the most expensive. This guide covers what ice damming is, how to prevent ice dams on roofs before the snow flies, how to remove ice dam from roof edges safely, and how homeowners insurance usually handles ice

Gutter Types and Costs: Aluminum, Copper, and Custom Options Compared
Gutters don’t get much attention until they fail — but in Wisconsin, where ice dams and heavy spring runoff put real stress on your home’s drainage system, the types of gutters you choose actually matters. Here’s what drives gutter cost and how to think about which option fits your home. The Short Answer For a typical single-family home, new gutters in standard aluminum generally run between $1,200 and $3,000 for the full house, depending on linear footage and features. Copper gutters cost significantly more — a copper gutter price is

How Much Does Siding Replacement Cost in Madison, WI? (2026 Price Guide)
Siding is one of the biggest visual and structural investments you can make in your home’s exterior, and house siding cost varies more than most homeowners expect — largely because “siding” covers a wide range of materials with very different price points and lifespans. Here’s what actually goes into the number. The Short Answer For most single-family homes in the Madison area, full siding replacement cost falls in the $10,000–$30,000 range, with vinyl siding projects making up most of that. Larger homes, premium materials like James Hardie fiber cement or

How Much Do Replacement Windows Cost in Madison, WI? (2026 Price Guide)
Window replacement is one of those projects where the range of prices you’ll find online is almost useless on its own, because window replacement cost depends heavily on window type, material, size, installation method, and how many windows you’re replacing at once. This guide breaks down real numbers for Madison-area homes, from the price of a single window to the full house windows cost for a whole-home project, so you can budget with confidence before you ever request a window replacement quote. The Short Answer For a standard vinyl double-hung

What Does a New Roof Really Cost in Madison, WI? (2026 Price Guide)
If you’ve started researching the cost to replace a roof, you’ve probably noticed the numbers online areall over the place — $8,000 on one site, $30,000 on another. That’s because roof replacement cost depends on more variables than most homeowners realize, and because national averages don’t reflect what’s actually happening in the Madison market right now. This guide breaks down what actually drives the price, what to realistically expect, and how to get a number you can actually plan around. The Short Answer For a typical single-family home in the

Your Fall Exterior Inspection Checklist Before Wisconsin Winter Hits
Wisconsin winters aren’t gentle on a home’s exterior. Between freeze-thaw cycles, heavy snow loads, and the ice dams that form along Madison-area rooflines every year, fall is the window to catch small problems before they become expensive ones. A thorough fall inspection — roof, gutters, siding, windows, and doors — is the cheapest insurance you can buy against a rough winter. Here’s what to check before the first hard freeze, and what each item is really protecting you from. 1. Roof: Catch Small Damage Before It Becomes Roof Damage Repair