We are the Verona exterior contractors homeowners call when the whole house comes due at once — which, in a town that grew this fast, is most of them. Our shop is 13 miles northeast on S. Stoughton Road, and we have completed 69 jobs inside the 53593 ZIP.





Tear-off and replacement, storm damage repair, and leak diagnosis on asphalt, metal, and flat systems. Wisconsin freeze-thaw cycles are hard on roofs — most of what we replace failed at the flashing and ice dam line, not in the field.
Full-frame and insert replacement in vinyl, fiberglass, and clad wood. In a Wisconsin winter the payback shows up on the January gas bill — we’ll tell you honestly whether your existing units are worth keeping.
Fiber cement, engineered wood, vinyl, and steel. We pull the old course back far enough to check sheathing and house wrap — cupping and buckling are usually a moisture problem, not a siding problem.
Seamless aluminum formed on site, oversized 6″ runs, and guard systems. Most ice dam calls we take are a gutter and ventilation issue combined — worth fixing together rather than one at a time.
Same-day emergency tarping, a free HAAG-certified documented inspection, and we meet your adjuster on the roof so nothing gets missed. After a storm, two things matter — stopping active damage now and getting a fair, fully documented insurance claim.
When exterior damage can’t wait, our team is ready to help. We provide fast, dependable solutions for urgent roofing, siding, window, and storm-related issues to help protect your home from further damage.
Local conditions
Verona grew in blocks rather than by infill, and that single fact explains most of what we see on these houses.
Old Town and downtown
Verona’s original core along Main Street: steeper pitches over older decking, wood or hardboard siding, single-pane sash with storms added later, and under-ventilated attics that ice dam every February. These homes need work sequenced correctly rather than component by component.
The big wave
The bulk of Verona. Builder-grade everything — three-tab shingles, thin vinyl siding, first-generation double-pane windows, 5-inch gutters on wide hanger spacing. All of it was specified to the same minimum and all of it is failing on the same schedule right now. When one of those roofs lets go in a storm, we offer same-day roof leak and pipe boot repair in Verona.
The next cohort
Architectural shingles and slightly better builder packages, which bought another five to ten years. These are the homes where hail damage matters most, because there is real remaining life a claim can protect. If you’re replacing, impact-resistant roofing for Verona homes protect that remaining life next time.
Every era
Because Verona grew in blocks rather than infill, your house is a reliable predictor of your neighbors’ and vice versa. If three houses on your street have been reroofed this year, that is data about yours, and it is free.
Why one contractor
Most homeowners hire a roofer, then a siding company, then somebody for gutters. In a town where everything was installed the same year, that sequence costs more than it needs to.
A Verona builder package went in complete — roof, siding, windows, gutters, all specified to the same minimum in the same year. Twenty years later they do not fail one at a time, and planning them as one project costs less than four separate ones.
Staging, dumpster placement and mobilization get shared across trades. On a combined roof and gutter project you pay for access once rather than twice.
Hail that hit your roof hit the vinyl siding, the gutters and the screens on the same elevation. One contractor documenting all of it is the difference between a complete claim and a partial one.
Twenty-year-old vinyl does not match new stock, even in the same color code. Doing elevations at different times is how a house ends up looking patched. We will tell you before you commit, not after.
When the roofer blames the siding crew and the siding crew blames the roofer, you are the one holding the leak. Our 25-year workmanship warranty covers the whole envelope.
When several houses on a street need the same work, we can schedule them together. That is a genuine saving and it comes up more in Verona than anywhere else we work.
Permits & approvals
The City of Verona runs its own process, separate from Madison’s. On a combined project that means one application covering the whole scope rather than three.
Details are in the City of Verona permit guide.
| Permit required for reroof | Yes |
|---|---|
| Permit required for siding | Generally |
| Who files it | We do |
| Ice barrier at eaves | Required |
| HOA approval | May apply |
| Typical permit fee | Verify with city |
Your local exterior experts
“Exteriors Co replaced my siding after hail damage. They were the only contractors I solicited who took the time to sit down and go over insurance claims with me. They caught items insurance did not include and solicited additional money from my insurance to cover.”
– Duane H.
“The Exteriors Company did my roof and chimney. They were the only company that I could find that could do both, which was important to me. … This was my first time getting a new roof and I appreciated their patience since I was learning. … Prices are competitive too!”
– Ashley K.
“…when my husband called Saturday morning about the leak, Jeremy responded immediately and arrived within 30 minutes. … he came up with a temporary solution and went back onto the roof in the pouring rain to make the repair.”
– Kavita B.
“It took over a year and a half and meeting with 15 roofing companies to finally find the right company for my job: The Exteriors Company. … We had four different teams (framing, roofing, siding and gutters) work on our repair. … Each team was on time and did beautiful work.”
– Heather L.
“Great experience and service! We worked with the exteriors company to replace our siding, gutters, and roof. They had great communication through the whole process and the final result looks amazing!!”
– Ashley M.
“They put on a new roof. Absolutely Love it. … Honest and fair estimate. Taylor and his roofing crew showed up, roof was done immediately on house and garage.”
– Barb M.
“Excellent service. Beautiful job of roof replacement and new flashing. Taylor Paar and his crew did a fantastic job and also cleaned up afterwards. Price was reasonable and we are extremely happy about the job done in about 7 hours !!”
– Keith H.
“Roland and Scott did a great job getting me set up with all new siding for my house. They gave me lots of options and helped guide me through the entire process. … Very satisfied customer. Highly recommend!”
– Tyler K.
“I am so pleased with my windows. This company was great to work with and the installers did an excellent job. And for a reasonable price. I highly recommend them.”
– Janet P.
“The Exteriors Company transformed our home in Madison, WI with a full roof replacement, new siding, soffits and fascia, seamless gutters, a front door replacement and a custom awning over the entry. If you need a roofing and siding contractor in the Madison area, I highly recommend them.”
– Austin S.
Verona questions
The whole exterior. Roofing, siding, windows, gutters, soffit and fascia, and storm restoration across all of it. In Verona that matters more than usual, because builder packages went in complete and they come due together.
No, and we would rather say so plainly. Our shop is at 2117 S Stoughton Road in Madison, 13 miles northeast. What that buys you is the same crews and project managers on every job rather than subcontracting to whoever is closest. We have completed 69 jobs inside the 53593 ZIP.
Yes, and it costs less for everyone. Mobilization, dumpster placement and crew scheduling get shared across the jobs. This comes up more in Verona than anywhere else we work, because the streets were built as units and they age as units.
For roof replacement, siding replacement and window replacement, generally yes. The City of Verona runs its own process, separate from Madison’s. We pull it as part of the job. If you are in an HOA, check whether they also require approval for material or color changes — that is separate from the city permit.
Roof first if it is failing, because everything else is protecting a building the roof is supposed to keep dry. After that it is usually whichever component is actively letting water or air in. We will give you a sequence and a rough timeline rather than quoting all of it at once.
Usually yes — one event, one claim, one deductible, even when the roof, siding, gutters and screens are all involved. Partial documentation is the most common reason homeowners end up paying for the second half themselves.
Yes. Low-slope and flat systems including EPDM, TPO and modified bitumen, plus siding and envelope work on commercial and multi-family properties.
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