Verona siding contractors deal with a particular situation here: streets of homes that all went up with the same builder-grade vinyl in the same three-year window, now all fading and cracking at the same time. Which means you get to decide whether to match the street or stop looking like everyone else.
Local conditions
Uniform subdivisions mean uniform failures, and they arrive on a predictable schedule.
The current wave
Builder-grade vinyl, thin gauge, minimal insulation behind it. Wisconsin’s temperature swing makes it move more than the fastening allowed for, so you get wavy runs, popped courses and cracked corners — worst on south and west elevations, which is why one side of the house always looks older. The same builder packages put in first-generation windows that are fogging now. See builder-grade window replacement in Verona.
The uneven problem
Vinyl from this era fades unevenly by exposure. Replacing one elevation almost never matches, even with the same product code, because the remaining sides have twenty years of UV on them. This is the most common surprise in a partial siding job here.
Downtown and Old Town
Original wood or hardboard, often under a later layer. Hardboard from this era absorbs water at the butt joints and fails from the inside out, which is why it looks fine until it doesn’t.
Match or differentiate
When every house on the block is the same, siding is the cheapest way to make yours read as different — or to keep it consistent if you are thinking about resale. There is no wrong answer, but it is worth deciding on purpose rather than by default. Browse siding colors that set a house apart on a uniform street.
Full re-sides, partial replacement, and the repair work that’s usually hiding behind the old siding. Compare CertainTeed and insulated vinyl siding with fiber cement.
The most durable option for this climate. Will not crack in freeze-thaw and holds color far longer than vinyl.
Real wood texture with much better impact resistance than vinyl. A common step up from builder-grade here. More on LP SmartSide as a builder-grade upgrade.
Lower cost with an insulation backer that adds R-value and stiffens the panel so it stays flat. Here’s how insulated vinyl lowers energy costs.
Highest hail resistance of anything we install, worth pricing on exposed west elevations. More on hail-resistant siding for exposed walls.
Single elevation work, documented for your claim. We will be upfront about color matching. Here’s how we raise matching provisions on storm claims.
Almost always replaced with the siding. Rotted fascia is the most common thing behind old gutters.
See everything we do as an exterior contractor in Verona!
Details that matter
Builder-grade installs frequently skipped things that matter in this climate. This is what we check when the old siding comes off.
| Sheathing inspected | Every wall |
|---|---|
| House wrap replaced | Always |
| Flashing at windows & doors | Yes |
| Foam board / insulation | Priced as an option |
| Rotted fascia replaced | Priced up front |
| Typical job duration | 1–3 days |
Pricing
Installed ranges for a typical Verona home, including tear-off and house wrap. For what moves the number, see our siding replacement cost breakdown.
| Option | Best For | Range |
|---|---|---|
| LP SmartSide | Wood look, better durability | $24,000–$44,000 |
| James Hardie fiber cement | Longest life in this climate | $30,000–$60,000 |
| Cedar conversion + trim match | Preserving architectural detail | $34,000–$70,000 |
| Partial / single elevation | Storm damage, one side | $5,000–$16,000 |
Two-story elevations and sheathing replacement move the number. On a partial job, ask about colour matching before you commit — twenty-year-old vinyl rarely matches new stock even in the same shade.
Your local exterior experts
“Roland and Scott did a great job getting me set up with all new siding for my house. They gave me lots of options and helped guide me through the entire process. Taylor was my field manager and he did an outstanding job from the beginning of the project to the end. Very satisfied customer. Highly recommend!”
– Tyler K.
“Exteriors Co replaced my siding after hail damage. They were the only contractors I solicited who took the time to sit down and go over insurance claims with me. They caught items insurance did not include and solicited additional money from my insurance to cover. I was pleased with the interactions and the siding work.”
– Duane H.
“Great experience and service! We worked with the exteriors company to replace our siding, gutters, and roof. They had great communication through the whole process and the final result looks amazing!!”
– Ashley M.
“Don W. Called ahead and Showed up when he said he would. The roof and small siding repair was done in a timely manner. Don was Very easy to talk to and he understood what needed to be fixed. And completed the job as promised.”
– BNPRESERVE
“The highlights were communication, quality of work, price, and customer service. … The Exteriors Company could teach a master class on contractor/customer interactions. If you need exterior work done, call The Exteriors Company!”
– Heather L.
“The crew that was at my house did a great job. I highly recommend the exteriors company. They worked with my schedule and did a great job with clean up after.”
– Katie H.
“The Exteriors Company transformed our home in Madison, WI with a full roof replacement, new siding, soffits and fascia, seamless gutters, a front door replacement and a custom awning over the entry. If you need a roofing and siding contractor in the Madison area, I highly recommend them.”
– Austin S.
Verona Siding Questions
You can, and you should know going in that it probably will not match. Vinyl from the late 90s and early 2000s fades by exposure, so twenty years of sun on the other three sides means new panels in the same colour code will read differently. If it is a storm claim, ask your adjuster about matching provisions in your policy.
That is genuinely your call and worth making on purpose. Changing material and colour is the cheapest way to make a house in a uniform subdivision stand out. If resale is the priority, staying broadly consistent with the street is the safer play. We will show you both.
Fiber cement and engineered wood both handle freeze-thaw better than vinyl because they move less with temperature. Steel is the most impact-resistant if hail is your main concern. The honest answer depends on your budget and how long you plan to stay.
Vinyl becomes brittle in deep cold and we avoid installing it below roughly 40 degrees. Fiber cement and steel are less affected. We schedule around it rather than forcing a job that will look wrong in spring.
Sometimes. The common finds on Verona-era construction are missing or torn house wrap, unflashed window openings and occasional sheathing damage where water has been getting in at a corner. We price sheathing replacement as a known line item at the estimate rather than surprising you once the wall is open. Here’s what local homes face each year behind aging vinyl.
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