After a storm, two things matter: stopping any active damage right now, and getting a fair, fully documented insurance claim. As a local hail damage roofing company serving all of Dane County, The Exteriors Company does both: same-day emergency tarping, a free documented inspection, and we meet your adjuster on the roof to make sure nothing gets missed. Homeowners in the city can learn more about hail damage roof repair in Madison.
Emergency response first, then a documented claim and a proper repair — across every exterior trade.
Same-day across Dane County. We stop active water intrusion and secure the opening so damage doesn’t spread while the claim gets sorted. Available 24/7 through our emergency exterior repair team.
A detailed inspection with photos, measurements, and a written report you can hand to your insurer. No charge, no obligation.
We document the damage, meet your adjuster on site, and file supplements when the initial scope misses damage. See how we handle storm damage insurance claims.
Hail bruising, wind-lifted shingles, and impact damage. Repair where it’s genuinely repairable, full roof replacement where it isn’t.
Structural and cosmetic repair after a tree or limb comes down. We coordinate with tree services and get you weathertight fast.
Most storm damage isn’t obvious from the ground. Here’s what each kind looks like and what it affects, so you know whether an inspection is worth it.
| Damage Type | Cause | What to Look For | What It Affects |
|---|---|---|---|
| Hail | Ice impact, often 3/4"+ to bruise shingles |
|
Roof, gutters, siding, screens, AC finsThe most claim-heavy type |
| Wind | Straight-line gusts and downbursts |
|
Roof, siding, gutters, trimOften on one exposure |
| Tree & Impact | Fallen trees, limbs, wind-blown debris |
|
Anything in the pathOften structural, needs fast response |
| Ice & Water | Ice dams, wind-driven rain, freeze-thaw |
|
Roof deck, soffit, often interiorOften a ventilation issue, not always a claim |
Important: Please don’t climb up to check yourself — most storm damage is only diagnosable up close and safely, and walking a wet or hail-hit roof is dangerous. That’s what our free inspection is for! Photograph anything you can see from the ground and note the storm date.
Waive a deductible
If a contractor offers to “cover” or “eat” your deductible, walk away.It’s illegal in Wisconsin. State law (Wis. Stat. § 100.65) prohibits contractors from offering to pay or rebate any part of your deductible. A legitimate storm claim means the insurer pays the approved scope and you pay your deductible — nothing more, nothing hidden. Storm chasers who knock after every hailstorm count on you not knowing that.
Five steps from the storm to a fully documented claim.
Don't climb up. Note the storm date and photograph anything visible from the ground.
If water's coming in, call us for same-day tarping. Emergency mitigation is typically covered under your policy.
Free Storm Damage Roof Inspection tells you whether you have a real, covered claim before you file.
Contact your insurer with the storm date and our documentation. We coach you through it.
We attend on site so the scope reflects all the damage, then complete the repair.
Your local exterior experts
“Exteriors Co replaced my siding after hail damage. They were the only contractors I solicited who took the time to sit down and go over insurance claims with me. They caught items insurance did not include and solicited additional money from my insurance to cover. I was pleased with the interactions and the siding work.”
– Duane H.
“…Jeremy Arrington from The Exterior Company for helping us during an emergency after the heavy rain and thunderstorms. … Jeremy responded immediately and arrived within 30 minutes. … he came up with a temporary solution and went back onto the roof in the pouring rain to make the repair.”
– Kavita B.
“I reached out to this company for a free roof inspection, and I was very impressed with the experience. … he did not try to upsell me or recommend unnecessary work. … I really appreciate the straightforward and trustworthy experience and would definitely recommend this company to anyone looking for roof inspection or repair services.”
– Kiran H.
“The highlights were communication, quality of work, price, and customer service. … The Exteriors Company could teach a master class on contractor/customer interactions. If you need exterior work done, call The Exteriors Company!”
– Heather L.
“The crew that was at my house did a great job. I highly recommend the exteriors company. They worked with my schedule and did a great job with clean up after.”
– Katie H.
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Service area
Don't see your area? No problem! Give us a call - we work with homeowners throughout southern Wisconsin.
Storm damage questions
If the damage came from a covered peril like hail, wind, or a fallen tree, most Wisconsin homeowner policies cover roof repair or replacement, minus your deductible. Age-related wear and lack of maintenance are never covered. The keys are to document the damage before repairing, file within your policy’s window, and have someone who knows roofs meet the adjuster — the initial scope frequently misses damage, and that’s where claims fall short. For a deeper walkthrough, read our guide to navigating roof damage and insurance.
Most Wisconsin homeowner policies require filing within one year of the storm date, and some windows are shorter, so check your policy. Even if damage looks minor, get it inspected soon — small hail bruising and wind creasing worsen over the following winters and become harder to attribute to the original storm, which can complicate or sink a late claim.
Before. An independent inspection tells you whether you actually have covered damage worth filing on, so you don’t open a claim for something below your deductible or risk a denial that goes on your record. If there is real damage, thorough documentation strengthens the claim and helps at the adjuster meeting. We inspect free and tell you honestly whether it’s worth pursuing.
We document the damage, meet your adjuster on the roof to walk through it together, and handle supplement paperwork when the initial scope comes in short. We can’t negotiate on your behalf the way a licensed public adjuster can, but working the claim alongside your adjuster is a routine part of every storm job we take, and the on-site meeting is where most missed damage gets caught.
No! Walk away! Waiving, covering, or “eating” a homeowner’s deductible is illegal in Wisconsin under state law (Wis. Stat. § 100.65), and it exposes you along with the contractor. On a legitimate covered claim, the insurer pays the approved scope and you pay your deductible. Any pitch built around making your deductible disappear is a red flag, and it’s a common storm-chaser tactic.
On a covered claim, your out-of-pocket is usually just your deductible. The insurer pays the approved scope, and we bill them directly on most jobs. Your total cost depends on your specific policy — replacement cost versus actual cash value makes a big difference — which we’ll help you understand before work starts. If your deductible is a stretch right now, ask about financing to pay it over time.
Be cautious. After big hail events, out-of-state crews canvass Dane County, push fast signatures, and disappear once the money’s collected, leaving you with a warranty from a company you can’t reach. A local contractor with a permanent Madison address on S. Stoughton Road, a track record here, and a warranty you can actually collect on is a materially safer choice. Get more than one opinion before signing anything.
Yes. Under Wisconsin law, if you sign a contract believing the work will be covered by insurance, you can cancel within five business days of receiving written notice from your insurer that all or part of the claim was denied. We include that notice in every storm contract, as the law requires.
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