How to Prevent Ice Dams and Protect Your Home

close up of an ice dam on a home, representing a blog post for how to prevent ice dams and protect your home

Winter in Wisconsin brings its fair share of beauty and challenges. One common issue homeowners face during this season is ice dams. These icy barriers can wreak havoc on your home’s exterior, causing significant damage to your roof, gutters, and even the interior of your home. The good news? You can prevent ice dams with the right strategies and solutions.


What Are Ice Dams?

Ice dams form when snow on your roof melts, flows to the edges, and refreezes. The resulting ice buildup creates a barrier that traps water behind it. This trapped water can seep under shingles and into your home, leading to leaks, mold growth, and structural damage.


Steps to Prevent Ice Dams

Taking proactive steps can help you prevent ice dams effectively. Here are some practical tips:

  1. Ensure Proper Insulation. A well-insulated attic is your first line of defense against ice dams. Insulation prevents heat from escaping your home and warming the roof, which melts the snow. Consider consulting a professional to assess your insulation levels and make improvements if necessary.
  2. Improve Ventilation. Adequate ventilation in your attic helps maintain a consistent temperature across your roof. Ridge vents and soffit vents work together to keep cold air circulating, reducing the likelihood of snow melting unevenly.
  3. Keep Your Roof Clear. Removing snow from your roof can prevent ice dams from forming. Use a roof rake to safely clear snow from the edges of your roof after heavy snowfall. Avoid using sharp tools that could damage shingles.
  4. Install Gutter Guards. Gutters clogged with debris can exacerbate ice dam problems. Gutter guards keep leaves and other debris out, ensuring proper water flow and reducing the risk of ice formation.
  5. Invest in Heat Cables. Heat cables, strategically placed along the edges of your roof, can melt snow and prevent ice dams. While this is a more involved solution, it’s highly effective for homes prone to recurring issues.


When to Call the Professionals

If you notice ice dams forming despite your efforts, it’s time to call in the experts. At The Exteriors Company, we specialize in safeguarding your home’s exterior against winter’s challenges. Our team provides comprehensive solutions, including roof inspections, repairs, and gutter maintenance, to keep your home protected.

With our commitment to customer satisfaction, integrity, and attention to detail, we’ve successfully completed hundreds of projects for homeowners across the greater Madison area. We’re proud to offer industry-leading roofing systems, such as GAF Shingle Systems, that stand up to Wisconsin’s harsh winters.


Your home is one of your most significant investments, and taking steps to prevent ice dams is essential to preserving its value. By addressing insulation, ventilation, and roof maintenance, you can minimize damage and enjoy peace of mind throughout the winter months.

If you’re looking for reliable exterior solutions in Madison, Wisconsin, contact The Exteriors Company. Our team is ready to help you tackle ice dams and any other winter-related challenges. Call us today at (608) 960-7663 or click here to request a free consultation and see why we’re Madison’s trusted partner for all things exterior.

Hanging Holiday Lights Safely: Tips to Protect Your Roof

close up of hanging holiday lights safely on a roof to protect it from damage

The holiday season is fast approaching, and decorating your home with lights is a festive way to spread cheer. But if you’re wondering how to start hanging holiday lights safely without risking roof damage, don’t worry – The Exteriors Company has you covered.

In this blog post, we’ll cover some top tips on how to hang holiday lights safely without damaging your roof.


5 Tips for Hanging Holiday Lights Safely

As a trusted exterior service provider, we understand the importance of protecting your roof while creating a beautiful holiday display. Check out the tips below to learn how to hang holiday lights safely and keep your roof in great condition.

1. Skip Nails and Staples

First and foremost, avoid using nails or staples. While they may seem secure, these tools can puncture your roof and compromise its waterproofing, leading to leaks and potential damage over time. Instead, opt for plastic light clips. Available at most hardware stores, these clips easily attach to your gutters, shingles, or eaves, providing a secure way to hold up your lights without damaging your roof. Plus, they’re reusable, making them a cost-effective solution for years to come.


2. Choose Roof-Safe Clips for Easy Installation

Plastic light clips come in various types, so selecting the right one for your setup is key. Gutter clips are ideal if you’re decorating along the edges of your home, while shingle clips work well for lights placed directly on the roof. By using these specialized clips, you can install lights safely and evenly without causing any harm to the shingles or gutters. Just like with our emphasis on attention to detail at The Exteriors Company, so should hanging holiday lights safely to your home’s exterior be met with the same attention and care.


3. Plan Your Lighting Layout

To achieve the best holiday lighting display without risking damage, planning your layout beforehand is essential. Determine where you want the lights and measure the length to avoid overcrowding or stretching. This approach helps you stay within safe weight limits for your roof. Overloading your roof with excessive lights or large decorations can put unnecessary strain on shingles and gutters, leading to potential damage.


4. Use Energy-Efficient LED Lights

LED lights are an excellent choice for holiday displays. Not only do they use less energy, reducing your power bill, but they also generate less heat, which lowers the risk of fire or damage to roof materials. LED lights are durable and weather-resistant, making them a safer option for prolonged outdoor use. At The Exteriors Company, we believe in value-driven solutions that offer long-lasting benefits—just like choosing LED lights for your holiday setup.


5. Take Advantage of Extension Cords and Timers

When decorating, use outdoor-rated extension cords and avoid overloading electrical outlets. These outlets can cause issues like circuit breakers tripping or potential fire hazards. Timers are also a great way to automate your lights and conserve energy. Set your lights to automatically turn on and off each evening. This will save you time and giving you peace of mind knowing everything is safely powered.


At The Exteriors Company, we understand protecting your roof is essential for maintaining your home’s value and safety. By following these tips, you can be confident in hanging holiday lights safely while decorating your home this holiday season. Our commitment to integrity, attention to detail, and customer-centric approach makes us a trusted partner for all exterior projects, from roofing and siding to gutters and windows.

So, if you’re asking, “How can I put up holiday lights without damaging my roof?” remember that a little planning and the right tools go a long way. With these tips, your home can shine brightly this holiday season—safely and beautifully. Happy decorating!

Contact The Exteriors Company today for questions relating to your home’s exterior.

Choosing the Right Wisconsin Roofing Materials for Your Home

Wisconsin home in the fall, showing off the benefit of using quality Wisconsin roofing materials to maintain your roof all year long

Selecting appropriate Wisconsin roofing materials is crucial for protecting your home against our diverse and often harsh weather conditions. At The Exteriors Company, we understand the importance of choosing roofing materials that can withstand Wisconsin’s climate while enhancing your home’s aesthetics and value.

In this blog post, we’ll review the roofing materials we use and recommend.


The Need for Quality Roofing Materials in Wisconsin Climates

Wisconsin experiences a wide range of weather conditions throughout the year, from rain in the fall to snow and ice in the winter to intense thunderstorms and occasional hail in summer. These climate factors make it essential to choose Wisconsin roofing materials that offer durability, weather resistance, and long-lasting protection.

GAF Shingle Systems: Engineered for Wisconsin Roofing Needs

When it comes to roofing materials suited for Wisconsin’s climate, GAF Shingle Systems stand out as an excellent choice. The Exteriors Company proudly offers a range of GAF products, including the following:

  1. Timberline HDZ
  2. American Harvest
  3. Timberline UHDZ series

These roofing solutions are designed with advanced technology to provide superior weather resistance and durability, making them ideal Wisconsin roofing materials for homes across the state.


Key Features of GAF Shingles for Wisconsin Roofing

Advanced Technology

GAF shingles incorporate cutting-edge technology that enhances their ability to withstand extreme weather conditions. This advanced engineering ensures your roof remains intact through Wisconsin’s harsh winters, rainy falls, and stormy summers.

Proven Performance

Known for their exceptional performance in various weather conditions, GAF Shingle Systems offer reliable protection year-round. This proven track record makes them ready to take on Wisconsin’s unpredictable climate.

Aesthetic Variety

While functionality is crucial, appearance matters too. GAF shingles come in a range of styles and colors, allowing you to choose roofing materials that not only protect your home but also complement its architecture and express your personal style.

Quality at Every Price Point

Regardless of your budget, you can count on the high quality and durability of GAF shingles. This way, every Wisconsin homeowner has access to reliable roofing materials.


Importance of Professional Roofing Installation

But choosing the right Wisconsin roofing materials is only part of the equation. Proper installation is crucial for your roof to perform optimally in our state’s climate. As a local expert, The Exteriors Company has extensive experience installing GAF Shingle Systems, ensuring your new roof is ready to face whatever weather Wisconsin throws its way.


Long-Term Protection and Peace of Mind

All GAF shingles come with the renowned GAF System Plus warranty, providing added peace of mind and protection for your investment. This warranty, combined with The Exteriors Company’s commitment to customer satisfaction and attention to detail, ensures your new roof will protect your home for years to come.


Whether you need a new roof or are dealing with storm damage, choosing the right Wisconsin roofing materials is essential. By selecting GAF Shingle Systems and partnering with The Exteriors Company, you’re not just getting a new roof. Rather, you’re investing in long-lasting protection, enhanced curb appeal, and increased home value tailored to Wisconsin’s unique climate challenges.

Contact The Exteriors Company today to learn more about choosing the right Wisconsin roofing materials for your home.

Tackling Common Wisconsin Roofing Problems: Expert Solutions from The Exteriors Company

A close-up of a damaged roof, demonstrating the need for solutions for Wisconsin roofing problems

As a homeowner in Wisconsin, you’re no stranger to the challenges our unique climate poses to roofing. At The Exteriors Company, we’ve seen our fair share of Wisconsin roofing problems.

In this blog post, we’ll cover these issues and solutions for how to address them.


Common Wisconsin Roofing Problems & How to Fix Them

We get the benefit of experiencing four seasons in our beautiful state, all of which come with their own weather conditions. Unfortunately, each of these conditions can cause different roofing problems. Check out our list of the most common Wisconsin roofing problems below, and our guidance for how to fix them.

Ice Dams

Although winter isn’t here yet, one of the most prevalent Wisconsin roofing problems is the formation of ice dams during the colder months. These occur when heat escapes through the roof, melting snow which then refreezes at the eaves. To combat this, you can do the following:

  1. Ensure proper attic insulation and ventilation.
  2. Install heat cables along the roof’s edge.
  3. Remove snow buildup with a roof rake.

Our team can assess your home and implement the best solution to prevent ice dams from damaging your roof and gutters.

Wind Damage

High winds can wreak havoc on your roof, causing shingles to lift or even blow off entirely. To address this common roofing problem, make sure you do the following:

  1. Have regular roof inspections to identify loose or damaged shingles.
  2. Get it repaired promptly to prevent further damage.
  3. Consider upgrading to wind-resistant shingles.

At The Exteriors Company, we use top-grade materials designed to withstand Wisconsin’s challenging weather conditions.

Flashing Failures

Improperly installed or damaged flashing around chimneys, vents, and skylights can lead to leaks. When you choose to work with The Exteriors Company, we approach every project thoughtfully, ensuring the following:

  1. We correctly install and seal all flashing in our roofing installations.
  2. In our inspections, we catch early signs of wear.
  3. When you reach out, we’re ready to quickly perform repairs to prevent water infiltration.

If you believe your roof has wrongly installed or damaged flashing, please reach out to us. At The Exteriors Company, we prioritize these often-overlooked areas to maintain your roof’s integrity.

Tree Troubles

Overhanging branches and falling limbs pose a significant threat to your roof. To mitigate this risk, try the following actions:

  1. Trim branches away from your roof.
  2. Remove dead or diseased trees near your home.
  3. Conduct regular roof inspections, especially after storms.

Our team at The Exteriors Company can help you identify potential hazards and provide solutions to protect your roof from tree-related damage.


Your Roofing Solutions Partner

Dealing with Wisconsin roofing problems requires expertise, quality materials, and a commitment to customer satisfaction. That’s where The Exteriors Company shines. Our owner, Ryan Swanson, has built a team dedicated to providing value-driven solutions and fostering long-term relationships with our clients.

Whether you’re facing ice dams, wind damage, or any other roofing challenge, our streamlined process ensures a smooth experience from start to finish. We don’t just fix roofs; we elevate homes with precision craftsmanship and unwavering quality.

Don’t let common roofing problems compromise your home’s protection. Contact The Exteriors Company today for a comprehensive roof assessment and experience the difference our integrity, attention to detail, and customer-first approach can make for your Wisconsin home.

The Benefits of Regular Roof Inspections

Close up of a roof, demonstrating the importance of regular roof inspections to keep your roof in top shape

A professional roof inspection is an essential part of maintaining your home. At The Exteriors Company, we understand how important it is to have regular roof inspections, which is why we offer free roof inspections to everyone, ensuring your roof is in optimal condition!

In this blog post, we’ll explore the benefits of regular roof inspections and why you should trust our team to keep your home protected.


5 Benefits of Regular Roof Inspections

At The Exteriors Company, we understand the importance of keeping your roof in top condition. Here are some of the benefits you can expect when you choose to regularly have your roof inspected:

1. Early Detection of Issues

Our expert inspectors have a keen eye for spotting problems, such as small leaks, missing shingles, and other minor damages that might go unnoticed by an untrained observer. Early detection allows for prompt repairs, preventing minor issues from escalating into major concerns.

2. Cost Savings

By identifying and addressing problems early, you can avoid costly repairs down the line and avoid the hassle of extensive repairs. Regular inspections help maintain the structural integrity of your roof, reducing the likelihood of expensive emergency repairs or a full roof replacement.

3. Peace of Mind

Knowing your roof is in good condition provides peace of mind. You won’t have to worry about unexpected leaks or damages during storms. Our thorough inspections ensure your roof is ready to withstand Wisconsin weather year round.

4. Improved Energy Efficiency

A well-maintained roof contributes to better energy efficiency in your home. Inspections can reveal areas where insulation may be compromised, leading to higher energy bills. By addressing these issues, you can improve your home’s energy efficiency and reduce your utility costs

5. Enhanced Home Value

Your home value goes up when you maintain your roof. Whether you plan to sell your house in the future or not, maintaining your roof enhances your property’s curb appeal and overall market value.


Why Choose The Exteriors Company As Your Trusted Partner

Choosing the right team for your roof inspection is crucial. At The Exteriors Company, we are committed to providing exceptional service to our community. Our experienced professionals are dedicated to ensuring your roof is in the best possible condition.

However, our commitment extends beyond just inspecting your roof. We prioritize building lasting relationships with our clients, fostering a community of trust and support. Our customer-centric approach ensures your needs are met at every step of the process, from the initial inspection to any necessary repairs.

Scheduling your free roof inspection with The Exteriors Company is easy. Simply contact us through our website or give us a call at (608) 960-7663. Our friendly team will arrange a convenient time to visit your home and conduct a thorough inspection. We’ll provide a detailed report of our findings and discuss any necessary repairs or maintenance.


Moreover, regular roof inspections are essential for maintaining the integrity and longevity of your roof. Routine checks ensure all components are functioning correctly, preventing premature wear and tear. Plus, a well-maintained roof can last significantly longer than a neglected one, providing better protection for your home over the years.

Rather, by taking advantage of our free inspection services, you can ensure your home remains protected and in excellent condition. Trust The Exteriors Company to keep your roof in top shape.Contact The Exteriors Company today to schedule your free roof inspection and experience the peace of mind that comes with knowing your home is well-protected.

Why Summer is the Best Time for Roof Repairs in Wisconsin

An example of a roof in the middle of a repair, demonstrating the benefits of summer roof repairs in Wisconsin

When it comes to taking care of your roof, timing is everything. Especially in the Midwest, summer is the ideal season for addressing any issues your roof may have, ensuring it’s ready to withstand the elements all year round. That’s why at The Exteriors Company, we’re ready to help you with summer roof repairs in Wisconsin.

In this blog post, we’ll explain the importance of maintaining your roof and why summer is the best time for roof repairs in Wisconsin.


The Benefits of Summer Roof Repairs in Wisconsin

Check out five benefits of roof repairs in the summer months:

Benefit #1: Optimal Weather Conditions

Unsurprisingly, summer in Wisconsin offers the most favorable weather for roof repairs. With longer days and consistent temperatures, our roofing experts can work more efficiently.

This season’s warm and dry conditions help ensure roofing materials adhere properly and that any work done on your roof is completed without interruptions from rain or snow. Ultimately, summer’s stable weather allows for uninterrupted and efficient roof repairs, ensuring better quality and longevity.

Benefit #2: Enhanced Safety

At The Exteriors Company, safety is a top priority in any roofing project. When working in adverse weather conditions, such as rain, snow, or ice, the risk of accidents increases.

Rather, during the summer, clear skies and dry surfaces provide a safer environment and working conditions for roofers, reducing the likelihood of slips and falls and ensuring a safer repair process.

Benefit #3: Faster Project Completion

Who doesn’t like to save time? Our workers can be more efficient in repairing your roof during the summertime. Thanks to extended daylight hours, our roofing team can work longer, enabling them to complete projects faster than in other seasons. And quick completion means less disruption to your daily life and faster protection for your home.

Benefit #4: Better Material Performance

Roofing materials perform best in warmer temperatures. To cure properly, adhesives used in roofing installations and repairs require specific temperatures. And in the summer, these materials can set and bond effectively, providing a more durable and long-lasting repair.

Benefit #5: Ready for Winter Weather

Repairing your roof in the summer ensures your home is prepared for the harsh Wisconsin winter. A well-maintained roof will better withstand snow, ice, and freezing temperatures, protecting your home from potential damage and costly repairs during the colder months.


Why Choose The Exteriors Company?

At The Exteriors Company, we are committed to seeing your next exterior project through to completion. Our customer-centric approach prioritizes your needs and satisfaction at every step. With our extensive experience and attention to detail, we provide value-driven solutions without compromising on quality.

We uphold integrity in all interactions and transactions, fostering long-term relationships based on trust and mutual respect. Our expertise in roofing ensures your home is protected with precision craftsmanship and unwavering quality. Whether you need a new roof or have storm damage, we are your local experts qualified for the job.

Learn more about our roofing services and get started on your summer roof repairs on your Wisconsin home today.


If you’ve had a storm in your area, don’t wait. Call us for a free assessment. Protect your home with a roof that’s built to last and withstand every season of Wisconsin’s weather.

Contact The Exteriors Company today for your roof repair needs by calling us at (608) 960-7663 and experience the excellence in every layer of our service. Your partner in exterior solutions is just a call away!

Navigating Storm Damage: Local Experts vs. High-Pressure Sales Tactics

results of hail storm damage on a roof

When your home suffers storm damage, the aftermath can be stressful and overwhelming. High-pressure salespeople, often referred to as “storm chasers”, frequently descend upon affected areas, offering quick fixes and instant relief.

In this blog post, we’ll dive into what “storm chasers” are and the benefits of working with local, reputable contractors like The Exteriors Company, when a storm hits.


Storm Chasers or Local Experts: Who Can Best Weather Storm Damage?

How do storm chasers stack up against local exterior experts? Only you can decide who can help you weather the damage after the storm hits.

Understanding Storm Chasers

Storm chasers are contractors who travel from one storm-affected area to another, seeking quick business opportunities. They often employ high-pressure sales tactics, knocking on doors and promising immediate repairs. While their offers may seem appealing in the immediate aftermath of a storm, here are a few reasons to approach them with caution:

  • Temporary Presence: Storm chasers usually appear right after a storm hits. But once another area is affected, the storm chasers often follow. Your storm damage is yesterday’s news, and it can be challenging to get them to return for follow-up repairs or warranty issues.
  • Quality Concerns: In their rush to capitalize on the situation, storm chasers might cut corners, leading to subpar workmanship that could result in further damage down the line.
  • Insurance Complications: Navigating insurance claims can be complex. Storm chasers might not have the necessary experience or local knowledge to ensure you get the maximum benefit from your insurance policy.

Considering Local Experts

Opting for a local company like The Exteriors Company offers advantages, especially when dealing with storm damage locally. Here’s why:

  1. Reliability and Accountability: As a locally owned business, The Exteriors Company is rooted in the community. We stand by our work and are readily available for any follow-up services or warranty issues. Our commitment extends beyond just completing a job; we aim to build lasting relationships with our clients.
  2. Extensive Experience and Expertise: With years of experience in Madison’s unique climate, our team understands the specific challenges posed by local weather conditions. Our experience in dealing with storm damage ensures we provide thorough, high-quality repairs that stand the test of time.
  3. Customer-Centric Approach: At The Exteriors Company, we prioritize the needs and satisfaction of our customers at every step. We tailor our transparent, value-driven solutions to meet your specific requirements without compromising on quality.

Benefits of Choosing The Exteriors Company

When you choose The Exteriors Company to handle your storm damage repair, you’re opting for peace of mind and exceptional service. Here’s what sets us apart:

  • Integrity: We uphold honesty and transparency in all interactions. Our inspections are thorough and honest, ensuring you receive only necessary repairs.
  • Attention to Detail: We pay meticulous attention to every detail of your project, providing quality craftsmanship and your complete satisfaction.
  • Comprehensive Services: From roofing and siding to windows and gutters, we offer a full range of exterior services. Our streamlined process—from free evaluation and insurance claim assistance to final inspection and clean-up—secures a smooth and positive experience for you.

When your home is victim to storm damage, you want to make an informed decision to best maintain your home. Avoid high-pressure storm chasers and opt for a trusted local company like The Exteriors Company. As your local exterior company, we’re committed to repairing your home and safeguarding it against future storms because your satisfaction is our top priority.

Call us at (608) 960-7663 or to request a quote and experience the difference of working with a dedicated, local contractor.