Don’t Wait for a Leak: Why Small Exterior Issues Turn Into Big Repairs

Most homeowners don’t think about their roof, siding, or gutters until there’s an obvious problem.

A leak. A stain. Water where it shouldn’t be.

But by the time those signs show up, the issue has often been developing for months. What starts as a small, fixable problem can quickly turn into a larger, more expensive repair.

The key is catching issues early before they make their way inside your home.

What starts small doesn’t stay small

Exterior systems are designed to work together to keep water out. When one part starts to fail, it puts stress on everything around it.

Common early-stage issues include:

  • Loose or missing shingles
  • Small flashing gaps around chimneys or vents
  • Cracked or warped siding panels
  • Gutters pulling away or not draining properly
  • Clogged downspouts causing water backup

These may not seem urgent at first, but they create openings for moisture to get in. Once it does, the damage spreads quickly.

Why leaks are often the last sign, not the first

Many homeowners assume a leak is the first sign of a problem. In reality, it’s usually one of the last.

Before water shows up inside, it may already be:

  • Soaking into roof decking
  • Damaging insulation
  • Creating mold or mildew behind walls
  • Weakening structural components over time

By the time you notice water inside your home, repairs often go beyond a simple fix.

The role gutters play in preventing bigger problems

Gutters are one of the most overlooked parts of your home’s exterior but they play a critical role.

When gutters aren’t working properly, water doesn’t move away from your home the way it should. Instead, it can:

  • Back up under shingles
  • Overflow against siding
  • Pool near your foundation

Even a minor gutter issue can contribute to roof and siding damage if left unaddressed.

When to bring in a professional

Not every issue requires a full replacement. In many cases, early repairs can extend the life of your roof and exterior.

It’s worth scheduling an inspection if you notice:

  • Areas of your roof that look uneven or worn
  • Gutters sagging or overflowing during rain
  • Siding that appears loose, cracked, or faded in spots
  • Any signs of water where it shouldn’t be

An inspection-based approach helps identify what actually needs attention and what doesn’t.

Address problems early, avoid bigger repairs later

Exterior issues don’t fix themselves. But they also don’t have to turn into major projects.

Catching small problems early gives you more options, lower costs, and fewer surprises down the road.

If something looks off, it’s worth taking a closer look now before it turns into something more.

Schedule a professional evaluation and have peace of mind knowing your home is protected.

Is Your Home Ready for Spring? Now’s the Time to Inspect for Winter Damage

close up of an ice dam on a home, representing a blog post for how to prevent ice dams and protect your home

The snow will soon melt across Madison, and while we all welcome the warmer weather, spring often reveals the damage winter left behind.

Heavy snow, ice dams, wind, and freezing temperatures can take a toll on your home’s exterior. If you experienced harsh weather this season, or just want to stay ahead of repairs, now is the time for a full exterior inspection.

What Can Winter Weather Damage?

Your home works hard during winter, but that protection can come at a cost. Here’s what to look out for as things thaw:

  • Roofing: Ice dams, lifted shingles, or water stains may indicate hidden leaks.
  • Siding: Cracks, warping, or loose panels are common after high winds or ice buildup.
  • Windows: Drafts or moisture between panes often worsen after a long freeze.
  • Gutters: Ice buildup can bend, detach, or clog gutters—leading to drainage issues come spring rain.

Some damage is easy to spot. But much of it goes unnoticed until a small issue becomes a major (and expensive) repair.

Schedule Your Spring Exterior Inspection

At The Exteriors Company, we offer full-service inspections to assess:

  • Roof condition & ventilation
  • Siding performance
  • Window seals, efficiency & operation
  • Gutters & downspout functionality

Whether you’re in Madison, Fitchburg, Middleton, Sun Prairie, or the surrounding areas, our local team knows exactly what to look for. We’ve seen how Wisconsin winters affect homes like yours.

Don’t Wait Until It’s an Emergency

The best time to fix exterior damage is before it spreads. A spring inspection gives you peace of mind and time to plan ahead, whether you need minor repairs or a full replacement later in the year.

Let us help you start the season strong.

New Year, New Changes: Big Things Are Coming in 2026

There’s something exciting about the start of a new year. It’s a time to look ahead, set goals, and start fresh, not just personally, but for your home and the people you trust to take care of it.

At The Exteriors Company, we’re kicking off 2026 with some big news and even bigger plans to serve the Madison area better than ever.

We’re Expanding to Madison West!

That’s right—we’re growing!

We’re opening a new Madison West location in 2026 to better serve homeowners throughout the area with faster service, more local availability, and the same expert team you’ve come to rely on. Whether you’re in Verona, Middleton, or the west side of Madison, we’ll be even closer to home.

We’ll be sharing more details soon, but in the meantime, we’re already gearing up for the season ahead.

We’re Hiring!

With growth comes opportunity. We’re looking for dedicated, hardworking team members who want to help homeowners protect and improve their homes with honesty, integrity, and craftsmanship.

If you’re interested in joining our team, email admin@theexteriorscompany.com to learn more. Let’s build something great together.

Meet Us at These Upcoming Events

Want to talk about your 2026 home project face to face? You’ll find us at two great local shows this January!

Madison Home Expo

January 9–11
Location: Monona Terrace
See Event Info »

NARI Home & Remodeling Show

January 24–25
Location: Madison Marriott West
See Event Info »

Both events are free to attend, family-friendly, and full of inspiration. We’ll be there to:

  • Answer your questions
  • Show examples of our work
  • Share tips for your spring and summer projects
  • Help you start planning your 2026 exterior goals

Let’s Build Something New This Year

Whether your 2026 goals include new siding, energy-efficient windows, a roof replacement, or simple exterior repairs, The Exteriors Company is ready to help.

Start the year strong. Connect with us online or in person. We can’t wait to show you what’s next.

Plan Now, Build Later: Why Winter Is the Perfect Time to Start Your Exterior Project

Most people think of spring or summer when it comes to tackling home improvement projects—but the planning starts long before the first snow melts.

At The Exteriors Company, we believe winter is one of the best times to start your project—and we’d love to meet you in person this January to help you get started.

Meet Us at These Upcoming Events:

Madison Home Expo

January 9–11
Location: Monona Terrace
See Event Info »

NARI Home & Remodeling Show

January 24–25
Location: Madison Marriott West
See Event Info »

Both events are free to attend, family-friendly, and full of inspiration. We’ll be there to answer questions, show examples of our work, and help you start thinking through your 2026 exterior goals.

Stop By for Exclusive Giveaways!

We’re bringing some giveaways and exclusive show-only specials to thank homeowners who stop by our booth. Whether you’re exploring new siding, windows, roofing, or gutters, it’s a great time to:

  • Get a feel for our process
  • Ask us questions directly
  • Learn more about materials and timelines

Why Now Is the Right Time to Start

If you wait until spring to reach out, you may find yourself further down the project calendar than expected. Winter is the best time to plan your home improvement project—so when warmer weather hits, you’re ready to roll.

Starting early means:

  • More time to choose materials and colors
  • Less stress around scheduling
  • Peace of mind knowing you’re ahead of the game

Let’s Connect

Whether you’ve worked with us before or you’re just beginning your search for a trusted exterior contractor in Madison, we’d love to meet you in January.

Mark your calendar for one (or both!) of these home shows and stop by The Exteriors Company booth to say hello, ask questions, and start planning something great for your home in 2026.

What’s on Your Home’s Holiday Wish List?

The holidays are a time for giving. While you’re busy shopping for others, don’t forget the one thing that protects everything you love: your home. If your windows are leaking, your roof is aging, or your siding is looking rough, it may be time to check a few things off your home’s holiday wish list.

At The Exteriors Company, we help homeowners throughout Madison and the surrounding areas tackle much-needed exterior upgrades before small issues turn into big problems. Here’s what your home might be asking for this season.

A Roof That’s Ready For Spring

If your roof is showing signs of wear—missing shingles, moss growth, or aging past 15 years—don’t wait until leaks appear. While roofing replacements typically pause during winter due to snow and freezing temperatures, now is the perfect time to schedule a spring project.

By booking your spring roof replacement early, you’ll get priority on our spring calendar before it fills up and give yourself peace of mind knowing it’s handled.

Start the process now with an inspection and quote, and your home will be ready to face spring storms and summer sun with a brand-new roof overhead.

Windows That Keep the Cold Out

Drafty windows aren’t just uncomfortable—they drive up your heating bills fast. Upgrading to energy-efficient windows helps prevent heat loss, reduces condensation, and keeps your family warm all winter long. (Your furnace will thank you.)

Siding That Looks Good and Works Hard

Your siding is your home’s first defense against wind, moisture, and sub-zero temps. If it’s cracked, warped, or faded, your home is likely losing energy, and curb appeal. Give your home the gift of siding that performs and protects.

Gutters That Don’t Cause Headaches

Clogged, sagging, or poorly pitched gutters can lead to major foundation and roof issues. Properly functioning gutters ensure water moves away from your home, especially when snow begins to melt.

A Local Contractor You Can Trust

We know “home exterior upgrades” might not be on your personal wish list, but working with the right team makes all the difference. At The Exteriors Company, we’re proud to be a local contractor serving Madison, Sun Prairie, Verona, Fitchburg, and beyond. We live here. We work here. And we stand behind everything we do.

Impact-Resistant Roofing: A Smarter Shield Against Wisconsin Storms

When severe weather hits—think hail, high winds, and flying debris—your roof is your home’s first line of defense. But not all shingles are created equal. At The Exteriors Company, we offer impact-resistant roofing solutions that go above and beyond standard materials to give your home the protection it deserves.

One of the strongest options on the market? Malarkey Roofing Products®—a brand that combines advanced technology, sustainability, and industry-leading durability.

What Does “Impact-Resistant Roofing” Mean?

Impact-resistant roofing is designed to help withstand the force of hailstones, branches, and other debris that can cause damage during a storm. Shingles are tested using the UL 2218 impact test, which simulates hail impact by dropping steel balls of varying sizes onto the material.

  • Class 4 is the highest possible impact rating.
  • A Class 4 shingle can withstand a 2-inch steel ball dropped from 20 feet—without cracking.

This kind of performance is crucial in a state like Wisconsin, where summer hailstorms and high winds are a common threat.

Important Note: Impact-resistant does not mean storm-proof.
While these shingles are built for durability, no roofing material can guarantee zero damage in all storm conditions. Multiple factors—such as the size of hail, wind direction, age of your roof, and installation quality—can all affect how your roof holds up during severe weather.

Why Choose Malarkey for Impact-Resistant Roofing?

Malarkey shingles are engineered with NEX® Polymer Modified Asphalt Technology, which gives them greater flexibility and strength compared to standard shingles. Here’s why they’re a top-tier choice for impact protection:

  • Class 4 Impact Resistance
    Most Malarkey shingles—including the Highlander®, Vista®, and Legacy® lines—carry the Class 4 rating, meaning they meet the highest impact-resistance standards in the industry.
  • Superior Flexibility
    Their rubberized asphalt formula allows the shingles to flex and absorb impact rather than crack—especially important in colder climates where shingles can become brittle.
  • Granule Retention
    Granules play a key role in UV protection and shingle longevity. Malarkey shingles retain granules better under impact, which helps extend the life of your roof.

Built for Storm Durability—Not Just Hail

Malarkey shingles aren’t just rated for hail—they’re also engineered to perform in wind speeds of up to 130 mph. Their Zone® reinforced nailing area offers better fastening, reducing the risk of shingle blow-offs in high-wind conditions.

Combined, these features make Malarkey shingles a smart investment for Wisconsin homeowners looking for greater peace of mind—without compromising on curb appeal or performance.

Installation Matters: Why Work With a Certified Contractor

The best shingle in the world won’t perform properly if it’s not installed right. That’s why it’s important to choose a roofing company that knows these products inside and out.

As a Malarkey Emerald Premium Certified Contractor, The Exteriors Company has been extensively vetted and trained to install Malarkey products to the highest standards. This also qualifies our customers for extended warranty coverage, including:

  • Up to 50 years of limited material defect coverage
  • 20 years of full system coverage
  • Enhanced protection against wind and algae

Ready to Upgrade to a More Resilient Roof?

Impact-resistant shingles offer added protection and peace of mind—but the right roofing partner makes all the difference. If you’re ready to explore options that combine performance, style, and sustainability, we’re here to help. Contact us today to schedule your free roofing consultation

Sustainable Roofing Options That Protect Your Home—and the Planet

When it’s time to replace your roof, you want a solution that’s durable, reliable, and enhances your curb appeal. But what if your roof could also help the environment? At The Exteriors Company, we’re proud to offer sustainable roofing options through Malarkey Roofing Products®—a manufacturer leading the way in eco-conscious innovation.

As a Malarkey Emerald Premium Certified Contractor, we’re uniquely qualified to install these high-performance shingles to exacting standards—so you get long-lasting protection backed by powerful warranties.

Why Malarkey Roofing Is a Smart Sustainable Choice

Malarkey Roofing Products stands out not just for quality but for their commitment to environmental innovation. Here’s what makes their roofing materials different:

  • Upcycled Materials
    Malarkey shingles are made using upcycled rubber and plastics, such as old tires and plastic bags. This process reduces landfill waste and transforms durable materials into high-performance roofing shingles.
  • Smog-Reducing Granules
    Each shingle is embedded with granules that help actively reduce air pollution. These granules convert harmful smog gases (like nitrogen oxides) into plant-friendly nitrates, mimicking the effect of planting trees. A standard Malarkey roof can match the air-cleaning power of two or more trees.
  • Energy Efficiency
    Select Malarkey shingles reflect more solar radiation, which can help regulate indoor temperatures and reduce your energy bills—especially in the summer months.

Built for Wisconsin Weather: Industry-Leading Impact Resistance

Here in Wisconsin, hail and wind can wreak havoc on traditional roofing materials. Malarkey shingles are engineered with NEX® Polymer Modified Asphalt Technology, which makes them more flexible and resilient. This translates into:

  • Class 4 Impact Resistance Options
    The highest rating in the industry for roofing materials, Class 4 impact resistance means better protection from hail and flying debris during storms.
  • Reduced Granule Loss
    Because of their superior flexibility, Malarkey shingles are less likely to lose granules during impact, extending the life of your roof.

When you combine sustainability with industry-best impact performance, you get a roof that’s built to last—and protect.

Why Choose an Emerald Premium Certified Contractor?

Not every roofer can install a Malarkey roof. The Exteriors Company is proud to be an Emerald Premium Certified Contractor—a title that signifies we’ve been thoroughly vetted, professionally trained, and continuously evaluated by Malarkey.

This exclusive status gives our customers key advantages:

  • Extended Warranty Coverage
    When you work with an Emerald Premium Contractor, you’re eligible for Malarkey’s best warranty protection—including enhanced coverage on materials and workmanship. The Emerald Premium Warranty includes up to 50 years of limited material defect coverage, 20 years of full system coverage, and 15 years of enhanced wind and algae resistance.
  • Verified Quality Installation
    Our team has been trained to install Malarkey products to the manufacturer’s exact standards, ensuring your roof performs at its best for decades.
  • Peace of Mind
    With a certified contractor and a leading warranty, you can rest easy knowing your home is protected by both top-tier materials and expert installation.

Ready to Go Green with Your Roof?

From better air quality to stronger storm protection, Malarkey Roofing offers sustainability without compromise. Whether you’re replacing a worn-out roof or repairing storm damage, The Exteriors Company is here to help you make a smart, sustainable investment in your home. Contact us today.

How to Properly Clean Siding Without Causing Damage

Your siding does more than add curb appeal—it protects your home from wind, rain, sun, and everything in between. But over time, it can collect dirt, algae, mildew, and other stains that dull its appearance and shorten its lifespan. That’s why knowing how to clean siding properly is an important part of home maintenance.

At The Exteriors Company, we’ve seen firsthand how improper cleaning methods can do more harm than good. Here’s how to safely keep your siding looking its best without causing damage.

What You’ll Need

Before you get started, gather the right tools:

  • Garden hose with a spray nozzle
  • Soft-bristle brush or siding cleaning attachment
  • Bucket with warm water
  • Mild detergent or a siding-safe cleaner
  • Optional: white vinegar for mildew, oxygen bleach for tougher stains

Avoid using harsh chemicals, wire brushes, or high-pressure settings on most siding materials.

Vinyl Siding Cleaning Tips

Vinyl siding is one of the easiest types to clean. Use a gentle mixture of water and dish soap or vinegar. Start at the bottom and work your way up to avoid streaking, then rinse from top to bottom.

Avoid: High-pressure washers on seams or edges—they can force water behind the panels, causing mold or structural damage.

Fiber Cement & Engineered Wood Siding

These materials are more durable, but still benefit from careful cleaning. Use a soft brush and mild soap.

Avoid: Soaking the siding or using abrasive scrubbers, which can damage the finish or sealants.

Watch for Mold, Mildew, and Algae

In shaded or damp areas, you may notice green or black staining. White vinegar or a siding-safe cleaner with mold-fighting ingredients can help remove and prevent future growth.

How Often Should You Clean?

Most homes benefit from a siding wash once or twice a year—usually in spring and again in fall. If your home is surrounded by trees or near a lake, more frequent cleaning may be needed to prevent buildup.


Regular siding maintenance doesn’t just make your home look better—it helps it last longer. If you’re unsure how to clean your siding safely or spot damage while cleaning, our team at The Exteriors Company is here to help.

Contact us today for a siding inspection or professional maintenance quote.

How to Choose Durable Siding That Withstands Storms & Saves Energy

Considering siding options for your home - do you like CertainTeed, LP SmartSide, or James Hardie?

In Wisconsin, your home’s exterior takes a beating year-round—blistering summer sun, harsh winter cold, and everything in between. Choosing durable siding isn’t just about making your home look good—it’s about protecting it from the elements and improving its energy efficiency.

At The Exteriors Company, we believe your siding should do more than just sit pretty. Here’s what to look for when selecting siding that’s built to last.

Weather the Storm: What Makes Siding Durable?

Not all siding is created equal. Some materials may look great but fail when tested by wind, hail, or driving rain. If you want siding that lasts, focus on these qualities:

  • Impact resistance: Protects against hail and debris.
  • Water resistance: Prevents warping, swelling, and mold.
  • UV stability: Resists fading and breakdown from the sun.

Materials like fiber cement, engineered wood, and high-quality vinyl stand out when it comes to weather protection. Fiber cement is especially known for its resistance to moisture, pests, and fire—making it a favorite for storm-prone areas.

Save Energy Year-Round

Durable siding doesn’t just protect—it also helps insulate. Quality siding systems act as an extra layer of defense against heat loss in winter and heat gain in summer. Choosing energy-efficient siding can reduce utility bills and make your home more comfortable all year long.

For even greater energy savings, ask about insulated siding options that include built-in foam backing for added thermal resistance.

Curb Appeal That Lasts

Let’s not forget looks—because your siding should hold up and look good doing it. Durable siding materials come in a wide range of colors, textures, and profiles, so you can achieve the style you want without sacrificing performance.

When to Replace Your Siding

If your current siding is cracked, faded, or sagging, it might be time for an upgrade. Damage can compromise your home’s structural protection and energy efficiency. And if storms have recently passed through, we recommend a quick inspection to catch any hidden issues.


Need help choosing the right siding for your home? At The Exteriors Company, we offer expert recommendations and professional installation backed by experience and integrity.

Contact us today for a free consultation and let’s find the siding that works as hard as your home does.

Transform Your Home’s Exterior With Popular Siding Options

Considering siding options for your home - do you like CertainTeed, LP SmartSide, or James Hardie?

As a homeowner, maintaining your property’s exterior will enhance its curb appeal and protect your investment. One necessary way to preserve your home’s exterior is considering siding options and then selecting the right siding material for your home.

In this blog post, we’ll explore three popular siding choices – CertainTeed Restoration Classic, LP SmartSide, and James Hardie – and provide you with valuable insights into their unique characteristics and maintenance tips.


Consider These Siding Options for Your Home

Learn more about three different siding options to elevate your home’s curb appeal and the maintenance tips to preserve their lifespan:

1. CertainTeed Restoration Classic

CertainTeed Restoration Classic siding combines the timeless appeal of natural cedar shakes with cutting-edge technology, making it a perfect choice for homeowners seeking a classic aesthetic with modern durability. This siding option replicates the authentic look of cedar, adding character and curb appeal to any home. Built with advanced materials, it resists the effects of harsh weather, ensuring long-lasting beauty and protection.

CertainTeed Restoration Classic offers an array of colors to match your design preferences, and its fade-resistant vibrancy ensures your home’s exterior maintains its vibrant appearance for years to come.

Standout Feature: CertainTeed Restoration Class requires minimal maintenance, allowing you to enjoy your home with ease – say goodbye to the hassle of constant upkeep.

2. LP SmartSide

LP SmartSide siding is a testament to modern engineering, offering durable and aesthetically pleasing solutions. Crafted with precision, it elevates the look of any home while providing robust protection. This siding harnesses the strength of engineered wood, delivering superior durability and resistance against the elements.

LP SmartSide offers versatility in design, with a range of styles and textures to choose from, including lap siding and cedar shakes. This allows for endless design possibilities to match your unique taste. Additionally, LP SmartSide offers pre-finished color options or the ability to paint it to your preference. This enables easy customization to match your home’s style.

Standout Feature: The innovative SmartGuard technology that LP Smartside uses ensures resistance to fungal decay and termites, providing homeowners with peace of mind.

3. James Hardie

Renowned for its durability and enduring appeal, James Hardie siding has become a staple in the construction industry. It combines classic aesthetics with cutting-edge technology for lasting beauty.

Crafted from fiber cement, James Hardie siding ensures exceptional strength and resilience against the harshest weather conditions. It also offers fire resistance, providing an extra layer of safety for your home.

Standout Feature: James Hardie siding uses ColorPlus technology, which ensures long-lasting color vibrancy by resisting fading. This means your exterior will remain vibrant for years to come. With a range of styles and textures available, James Hardie siding allows for customizable designs, letting you express your unique taste.


Maintaining Your Home’s Siding

Preserve Beauty and Longevity with Regular Cleaning

Regardless of the siding option you choose, regular cleaning is essential to maintain its beauty and longevity. At The Exteriors Company, we recommend rinsing your siding with a light detergent annually. This simple yet effective practice allows you to identify and address any potential issues before they escalate, ensuring your siding remains in pristine condition for years to come.

Enhance Your Siding’s Energy Efficiency

Energy efficiency is a priority in our siding installations. During every siding installation, we use Tyvek moisture barriers to prevent insulation damage and recommend insulated siding or added insulation layers to boost energy performance. Our experts seal gaps during installation to minimize air leaks.

By choosing the right energy-efficient siding solution and ensuring proper installation, you’ll enjoy a comfortable home while reducing utility costs and your environmental impact.

Recognize When Your Siding Needs to be Replaced

While proper maintenance can extend the lifespan of your siding, there may come a time when replacement is necessary. Keep an eye out for the following signs that your siding may need to be replaced:

  • Cracks
  • Warping
  • Rot
  • Mold growth
  • Excessive fading
  • Spike in energy bills
  • Water damage

If you notice any of these issues, address them promptly to prevent further damage and ensure the structural integrity of your home.


At The Exteriors Company, we are committed to helping you select and maintain beautiful and durable siding for your home. Our team of experts is always available to answer your questions. We’ll provide guidance on the best course of action for your specific needs.

Call us at (608) 960-7663 or request a free quote and to learn more about the siding options and solutions we offer at The Exteriors Company.