How to Choose the Right Window Style for Your Home

When it comes to replacing your windows, most homeowners focus on energy efficiency, and for good reason. But there’s another important element to consider: style.

The right window style can boost your curb appeal, increase natural light, and complement the architecture of your home. With so many options available, how do you choose the best window styles for your home?

At The Exteriors Company, we work with leading brands like Pella, Anderson, and Marvin to help homeowners throughout Madison and the surrounding areas choose windows that offer both form and function.

Match the Style to Your Home’s Architecture

Different homes call for different window styles. Here are a few common pairings:

  • Traditional Homes (Colonial, Craftsman, Farmhouse)
    Double-hung, casement, and bay windows complement symmetry and classic detailing.
  • Modern or Contemporary Homes
    Large picture windows, horizontal sliders, and clean-lined casements pair well with minimalist, open designs.
  • Historic Homes
    Wood or wood-clad windows with divided lite patterns can preserve historic character while upgrading performance.

Whether you’re in a mid-century ranch in Fitchburg or a classic brick home in downtown Madison, the right style will enhance—not fight—your architecture.

Consider Material Options That Fit Your Lifestyle

Each window material has benefits beyond appearance. Here’s a quick breakdown:

  • Wood (Pella, Anderson, Marvin): Natural beauty and classic style. Great for older homes and high-end finishes. Requires some maintenance.
  • Fiberglass (Pella, Marvin): Durable, energy-efficient, and low-maintenance. Works well in Madison’s extreme temperatures.
  • Vinyl (Pella): Cost-effective, efficient, and virtually maintenance-free. A popular choice for homeowners focused on value.

Think About Function, Not Just Looks

Style isn’t just what the window looks like. It’s also about how it works.

  • Casement windows crank open like a door and provide full ventilation
  • Double-hung windows slide up and down, offering flexibility and easier cleaning
  • Awning windows hinge at the top and are perfect for bathrooms or basements
  • Sliding windows are great for wide openings and low-profile designs
  • Picture windows let in maximum light (but don’t open)

Want more airflow? Need easier cleaning? Looking for large, fixed windows with scenic views? These choices matter when planning your replacement.

Built by Brands You Can Trust

At The Exteriors Company, we proudly install windows from industry-leading brands:

  • Pella: Offers premium solutions in wood, vinyl, and fiberglass with top-tier energy efficiency and modern design flexibility.
  • Anderson: Known for durability and a wide range of styles, including composite options perfect for long-term performance.
  • Marvin: Delivers handcrafted windows with high-end finishes and custom capabilities—ideal for upscale homes or unique design visions.

No matter the material or style, all products come backed by strong warranties and are professionally installed by our trusted team.

Serving Madison and Beyond

We help homeowners across Madison, Middleton, Verona, Fitchburg, Sun Prairie, and other surrounding communities choose window styles that work for their home and their life. Whether you’re planning a full-home update or replacing a few problem windows, we’ll guide you every step of the way.

How to Spot Energy Loss Around Your Windows This Winter

When temperatures drop in Madison, your windows do more than frame the snowy view. They either help keep the heat in, or they quietly let it leak out.

If your energy bills are climbing or you’re still layering up indoors, your windows could be part of the problem. Here’s how to recognize signs of energy loss around your windows, and what you can do about it.

1. You Feel Drafts or Cold Air

One of the most obvious signs of a window problem is a noticeable draft. If you walk past a window and feel a chill—or worse, a breeze—there’s a good chance the seals or frames aren’t doing their job.

Try this quick test:
On a windy day, hold a candle or lighter near the window’s edges. If the flame flickers, air is getting through.

2. Your Heating Bill Keeps Going Up

Madison winters already come with higher energy costs, but if your utility bill is unusually high compared to last year, or spikes suddenly, heat may be escaping through inefficient windows.

Over time, worn-out seals, poor insulation, or older single-pane glass can force your furnace to work overtime.

3. There’s Condensation or Frost Between Panes

While some window condensation is normal (especially on the inside), moisture trapped between double- or triple-pane glass means the insulating seal has failed. That allows heat to escape and cold air to creep in.

This often means the window needs to be replaced, not just resealed.

4. The Frames Feel Cold to the Touch

If your window frames or sashes feel freezing in January, that’s a sign they’re conducting cold air into your home. Modern energy-efficient windows are designed to reduce thermal transfer—keeping the cold outside where it belongs.

5. Your Windows Are Just… Old

Windows don’t last forever. If yours are more than 15–20 years old, they may be far less efficient than today’s models. Replacing them isn’t just about comfort—it’s one of the best long-term investments for your home.

What You Can Do

If you’re seeing signs of energy loss this winter, it might be time for:

  • A professional inspection
  • Re-sealing or weatherstripping
  • Full window replacement (if damage is significant or long-term)

At The Exteriors Company, we help homeowners in Madison, Verona, Sun Prairie, Fitchburg, and beyond choose the right solution for their needs and budget. As a Pella Certified Contractor, we bring expert installation, premium products, and peace of mind year-round.

Meet Us at the NARI Home & Remodeling Show!

Want to talk to our team in person? Come see us later this month at the NARI show in Madison!

NARI Home & Remodeling Show

January 24–25
Location: Madison Marriott West
See Event Info »

This event is free, family-friendly, and a great chance to explore ideas, ask questions, and start planning your 2026 exterior upgrades.

Drafty Windows? Why Fall Is the Best Time to Upgrade Before Winter Hits

As the leaves start to change and temperatures dip across Wisconsin, many homeowners begin to notice a familiar nuisance—drafty windows. That chill creeping in through old seals and foggy panes isn’t just uncomfortable—it’s costing you money. Heating your home with outdated windows is like throwing dollars out the glass.

At The Exteriors Company, we help homeowners across Wisconsin prepare for winter the smart way—with high-performance windows that block out the cold, save on energy bills, and add long-term value. And while yes, we absolutely install windows year-round, here’s why fall is often the best time to get it done.

Signs Your Windows Are Failing

Not sure if your windows are the problem? Here are some clear signs that your current windows aren’t cutting it:

  • Drafts or cold spots near the frames
  • Condensation or fog between the panes
  • Cracked or warped frames from years of wear
  • Difficulty opening or locking the windows
  • Rising heating costs despite no change in thermostat settings

These symptoms aren’t just annoying—they’re signs your home is losing energy and exposing itself to moisture, mold, and higher utility bills this winter.

Why Fall Is the Ideal Time for Replacement

While we offer window installation during winter, scheduling your project during fall comes with some unique advantages:

Beat the Winter Rush

Fall tends to be less busy than spring, so you can lock in your installation sooner and avoid cold-weather emergencies.

Easier, Cleaner Installs

Mild fall temperatures allow for quicker and cleaner installs. There’s less worry about ice, snow, or delays due to extreme weather conditions.

Immediate Energy Savings

Get ahead of the cold snap and start seeing lower heating bills right away—no need to wait until next year to feel the difference.

Winter Comfort, Holiday Ready

With new windows in place before winter, your home will be cozier, quieter, and more efficient—just in time for the holidays.

Yes—You Can Replace Windows When The Weather Cools

We get this question a lot: “Is it okay to replace windows when the weather cools?” The answer is yes!

Our experienced installers use specialized techniques and products designed to handle cold-weather installations. We limit exposure to the outdoors, seal as we go, and ensure your comfort throughout the process. That said, when possible, fall makes the job easier on both your home and your schedule.

What You Gain with Energy-Efficient Windows

Modern windows are built to do more than just look good. Features like low-E glass, argon gas insulation, and multi-chambered frames help:

  • Reduce heat loss in winter
  • Eliminate drafts and cold zones
  • Protect against UV damage
  • Lower energy costs year-round
  • Boost your home’s resale value

Pair these features with expert installation, and your home is ready for whatever Wisconsin weather throws its way.

Don’t Let Another Winter Sneak Up on You

Drafty windows might seem like a minor annoyance now, but once the snow flies and the furnace kicks on nonstop, you’ll wish you had made the upgrade.

Let The Exteriors Company help you get ahead of the cold with high-performance windows designed for Midwest living.

Contact us today for a free window assessment and estimate. There’s still time to beat the freeze—and boost your comfort for years to come.

Window Installation FAQs: What to Know Before Replacing Your Windows

madison window company

Whether you’re dealing with drafty old windows or looking to upgrade for style and energy efficiency, investing in new windows is a big decision. At The Exteriors Company, we specialize in professional window installation and are proud to be a Certified Pella Contractor—giving homeowners access to premium products, expert craftsmanship, and industry-backed warranties.

Below, we answer some of the most common questions homeowners have about window replacement and installation.

How Do I Know It’s Time to Replace My Windows?

Here are a few telltale signs your windows may need replacing:

  • Drafts or temperature fluctuations near windows
  • Visible damage, such as rotting frames or cracked glass
  • Condensation between panes, a sign of seal failure
  • Hard-to-open or sticking windows
  • High energy bills, often due to poor insulation

If you’ve noticed one or more of these issues, it may be time to consider a window upgrade.

What Are the Benefits of New Window Installation?

Modern windows offer more than just a clear view. Today’s window systems can significantly improve:

  • Energy Efficiency: Keep your home cooler in the summer and warmer in the winter.
  • Noise Reduction: Enjoy a quieter indoor environment with double or triple-pane glass.
  • Curb Appeal: Instantly update your home’s appearance with stylish frame options.
  • Security: New windows often feature stronger locks and materials.
  • Low Maintenance: Materials like vinyl and fiberglass resist rot, corrosion, and fading.

Why Choose a Certified Pella Contractor?

Not all window installers are created equal. As a Certified Pella Contractor, The Exteriors Company meets Pella’s rigorous standards for:

  • Product expertise
  • Proper installation techniques
  • Ongoing professional training
  • Customer satisfaction and support

Working with a certified contractor ensures your Pella windows are installed correctly—maximizing performance, durability, and warranty protection. Plus, it gives you access to exclusive options and enhanced service support.

What Window Styles Are Available?

We install a wide variety of window styles, including:

  • Double-Hung Windows – Classic style, easy to clean, ideal for most rooms
  • Casement Windows – Hinged design for maximum ventilation and light
  • Sliding Windows – Great for tight spaces and easy operation
  • Bay and Bow Windows – Add dimension and natural light to living areas
  • Picture Windows – Fixed panes for uninterrupted views and sunlight

Our team can help you choose the right style based on your home’s architecture, ventilation needs, and personal style preferences.

How Long Does Window Installation Take?

Most residential window installations can be completed in one to two days, depending on the number of windows and complexity of the project. During your consultation, we’ll walk you through a timeline, prep expectations, and clean-up procedures.

What Can I Expect From a Window Installation with The Exteriors Company?

Here’s what makes our process stand out:

  • Free consultation to assess your current windows and recommend solutions
  • Top-tier Pella products designed for energy efficiency and performance
  • Professional installation from trained, experienced technicians
  • Thorough cleanup and disposal of old windows and materials
  • Warranty coverage on both products and labor

We don’t believe in cutting corners—only in clean lines and clear results.

Ready to Upgrade Your Windows?

New windows can make your home more beautiful, more efficient, and more comfortable year-round. Whether you’re replacing a few windows or tackling a whole-home project, The Exteriors Company is here to help—backed by our expertise and our status as a Certified Pella Contractor.

Schedule your free consultation today ›

Can You Replace Windows in Winter?

A mother and daughter looking out a window at falling snow. This is here to represent the question, can you replace windows in winter?

When the temperatures drop and snow begins to fall, many homeowners wonder: can you replace windows in winter? While it may seem like a project best saved for warmer months, replacing your windows during the colder season is not only possible but often practical.

In this blog post, we’ll review how you can replace windows in winter with the proper planning and professional expertise.

Is It Feasible to Replace Windows in Winter?

The simple answer is yes—you can replace windows in winter. At The Exteriors Company, we’re experienced in handling window replacement projects year-round, even in Wisconsin’s chilly winters. While the process may require some additional precautions, professional installers ensure your home stays warm and protected throughout the installation.

Winter window replacement is particularly beneficial if your current windows are drafty, hard to operate, or showing signs of condensation between panes. Upgrading to high-quality, energy-efficient windows can make an immediate difference in your home’s comfort and energy costs, especially during Wisconsin’s coldest months.

Why Replace Windows in Winter?

  1. Immediate Comfort Improvements: Drafty windows make winter even colder inside your home. Replacing them during the season ensures you’ll feel the benefits of better insulation and warmth right away.
  2. Energy Efficiency Boost: Our ENERGY STAR® certified windows provide excellent thermal performance, reducing heat loss and lowering your heating bills.
  3. Off-Season Availability: Winter is typically a slower season for window replacements, so you may experience shorter wait times and easier scheduling.

How Do Professionals Manage Winter Installations?

Replacing windows in cold weather requires expertise and careful preparation. Here’s how our team ensures a smooth process:

  • Room-by-Room Installation: To minimize heat loss, we replace one window at a time, ensuring only a small area of your home is exposed to the cold.
  • Protective Barriers: We use barriers and drop cloths to shield your interior spaces from drafts and debris.
  • Quick and Efficient Process: Our experienced team works quickly and with precision to limit disruption and maintain your home’s comfort.

With these measures, replacing windows in winter is both efficient and effective.

Benefits of High-Quality Windows

Upgrading your windows during winter not only makes your home more comfortable but also offers lasting benefits:

  • Durability: Our windows are crafted from premium materials designed to resist warping, cracking, and fading, even in extreme weather.
  • Low Maintenance: Modern windows are designed for easy upkeep, giving you more time to enjoy your home.
  • Enhanced Design: Choose from a variety of styles to match your home’s aesthetic while improving curb appeal.

Trust The Exteriors Company, Your Window Experts

If you’ve been hesitating to replace your windows because of the season, now is the perfect time to take the plunge. At The Exteriors Company, we specialize in providing high-quality, energy-efficient windows that transform your home’s comfort and style.

Our professional team ensures a seamless installation process, even during winter, so you can enjoy the benefits of your new windows without delay. Contact The Exteriors Company today to schedule a consultation and get started on your window replacement project.

Don’t let winter stop you from upgrading your windows. Trust The Exteriors Company to help you replace windows in winter with ease and expertise.