Storm Damage Checklist: What to Look for After Severe Weather

results of hail storm damage on a roof

After a severe storm, your home might look fine at first glance—but hidden issues could be brewing. High winds, hail, and heavy rain often leave behind damage that homeowners don’t notice until it’s too late. That’s why conducting a thorough storm damage inspection is essential to protect your home and wallet.

Here’s your go-to post-storm checklist from The Exteriors Company to make sure nothing slips through the cracks:

✅ 1. Inspect the Roof

Your roof takes the brunt of every storm. Look for missing shingles, curling edges, exposed nails, or hail dents. Even small areas of roof storm damage can lead to leaks and bigger issues if ignored.

✅ 2. Examine Gutters and Downspouts

Check for sagging, detachment, blockages, or damage from falling branches. Proper drainage is crucial—clogged or broken gutters can cause water to overflow and pool near your foundation, leading to long-term issues.

✅ 3. Check Siding and Trim

Walk around your home and inspect siding for cracks, holes, or warping. Flying debris and hail can damage even durable materials. Damaged siding compromises insulation and lets moisture in, which may not be visible right away.

✅ 4. Look at Windows and Doors

Inspect seals, screens, and glass panes. Make sure everything is secure and functioning correctly. Small cracks or loose seals can invite water infiltration during the next storm.

✅ 5. Assess the Ground and Foundation

Survey your yard and foundation for signs of flooding, erosion, or pooling water. Also, check for damage to landscaping structures or fences.

✅ 6. Document the Damage

Take detailed photos of anything you find, no matter how minor it seems. This documentation is crucial if you file an insurance claim or need professional repairs.

The Exteriors Company offers free storm damage inspections to ensure your home is safe, secure, and protected. If you suspect any damage—or just want peace of mind—give our experienced team a call. We’ll assess your property and help you take the next right steps.

Gutter Systems 101: Protecting Your Home from Water Damage

madison gutter company

When it comes to safeguarding your home, most homeowners think of roofing and siding—but don’t underestimate the role of your gutter system. Gutters might not be the most glamorous part of your exterior, but they are one of the most essential components in protecting your home from costly water damage.

What Do Gutter Systems Actually Do?

Gutter systems are designed to collect rainwater from your roof and channel it away from your home’s foundation. Without a functioning gutter system, water can pool around your foundation, seep into your basement, damage your landscaping, and even cause structural issues over time. In short, gutter systems protect your home from serious long-term damage.

madison gutter company

Signs Your Gutter System Needs Attention

Many homeowners don’t notice their gutters until something goes wrong. Keep an eye out for:

  • Overflowing water during rainstorms
  • Sagging or detached gutters
  • Peeling paint or water stains on your siding
  • Pools of water near the foundation
  • Plant growth or debris clogging the gutters

Any of these signs could indicate your gutter system isn’t doing its job—and that your home is at risk.

Maintenance Tips to Keep Gutters Flowing

Regular gutter maintenance can prevent big problems. Here are a few simple steps:

  • Clean your gutters at least twice a year (spring and fall)
  • Install gutter guards to reduce debris buildup
  • Check for leaks and ensure downspouts are directing water away from the home
  • Look for rust, cracks, or loose fasteners and fix them promptly

Invest in Long-Term Protection

At The Exteriors Company, we know that your home is more than just a structure—it’s your safe haven. That’s why we offer expert advice and installation of gutter systems that match your home’s needs and style. Whether you’re replacing old gutters or planning a new exterior project, our team can help you choose the right materials and ensure proper drainage for years to come.

Don’t wait until there’s water in your basement. Contact The Exteriors Company today to learn more about upgrading your gutter system and protecting your home from water damage.

When Roofing Goes Wrong: Why Choosing a Reputable Roofing Company Matters

Close up of a roof, demonstrating the importance of regular roof inspections to keep your roof in top shape

Picture this: You’ve finally hired a roofing contractor after weeks of researching and calling around. They seem nice enough, the quote is reasonable, and you’re ready to protect your home. Then… nothing. Days turn into weeks. Your yard looks like a construction zone, the crew shows up inconsistently—if at all—and no one answers your calls. You’re left with an unfinished roof, mounting frustration, and zero accountability.

Unfortunately, that nightmare isn’t fiction—it’s the reality far too many homeowners face when they don’t choose a reputable roofing company.

The Real Cost of Hiring the Wrong Contractor

We’ve heard the stories. A homeowner hires someone who promises to “get started next week,” but months later, the job still isn’t done. Or worse, they tear off the old roof, vanish halfway through, and leave the homeowner scrambling to find another company to finish the work—often at a much higher cost.

Other common complaints include:

  • Poor communication or no updates at all
  • Sloppy installation and overlooked details
  • No timeline—or a timeline that keeps changing
  • Unreturned calls and disappearing crews

Beyond the stress and inconvenience, a poorly installed roof can lead to water damage, mold, energy loss, and insurance headaches.

The Exteriors Company Difference: Trust Built Over Time

At The Exteriors Company, we’ve heard every roofing horror story in the book—and we’re committed to being the opposite of that experience. As a reputable roofing company with nearly two decades of service across Wisconsin, we’ve built our business on integrity, craftsmanship, and customer relationships that last long after the job is complete.

Here’s what you can expect when you work with us:

✅ Clear Communication: From the first call to the final nail, we keep you informed. No guesswork. No ghosting.
✅ Efficient, Streamlined Process: We’ve refined our approach over hundreds of successful projects. That means fewer delays and faster turnaround.
✅ Attention to Detail: We don’t cut corners—ever. Our team treats your home like it’s our own.
✅ Start-to-Finish Support: We handle everything from inspections and permits to the final walkthrough. You’re never left wondering what’s next.

We don’t just want to be your roofer—we want to be the team you trust for years to come.

Don’t Gamble with Your Roof—Choose a Reputable Roofing Company

When it comes to protecting your home, don’t leave it to chance. A roof is more than just shingles—it’s your first line of defense. You deserve a roofing partner who’s committed to quality, follows through, and stands behind their work.

If you’ve been burned by a bad contractor before, we get it. Let us show you that there’s a better way to do roofing. Contact The Exteriors Company today for a free consultation and experience what it’s like to work with a team that truly cares.

Your home deserves better. Let’s raise the bar—together.

Spring into a New Roof with The Exteriors Company

As the weather warms and the days grow longer, spring offers the perfect chance to check in on your home’s exterior—especially the roof. After a long Wisconsin winter, your roof may be showing signs that it’s ready for a fresh start. If you’ve been putting off repairs or know your shingles are past their prime, now’s the time to consider investing in your home’s exterior.

Why Spring is Prime Time for a New Roof

Spring weather is a great time for roofing projects. While Wisconsin weather is unpredictable, typically, temperatures are milder, materials install more efficiently, and the likelihood of weather delays is lower than during summer’s severe storms.

Choosing to install a roof in spring also gives you peace of mind during the rainy season. A weather-tight roof means fewer worries about leaks, water damage, or emergency repairs. It’s the proactive move your home will thank you for.

Signs It’s Time to Make the Upgrade

Your roof doesn’t have to be falling apart to justify a replacement. Here are a few reasons homeowners make the switch:

  • Shingles are curling, cracking, or missing altogether
  • There are visible water stains or signs of interior leaks
  • The roof is 20+ years old and showing its age
  • Energy bills have spiked without explanation
  • You’re planning to sell your home and want to boost its value

Even if your roof isn’t in critical condition, replacing it with modern, energy-efficient materials can improve curb appeal, increase your home’s value, and better protect your investment.

Partner with Professionals Who Know Wisconsin Roofs

madison roofing company

At The Exteriors Company, we’ve spent nearly two decades installing and replacing roofs that can stand up to Wisconsin’s unpredictable seasons. We’ll inspect your current system, help you choose the right shingle or roofing material, and handle the installation with care and precision. Whether it’s a simple replacement or a total overhaul, we treat every project like it’s our own home.

And because we understand that replacing your roof is a big decision, we take the time to guide you through every step. No guesswork. No gimmicks. Just honest, reliable service with quality you can count on.

Make This the Season for Your New Roof

Spring is all about fresh starts—and what better place to begin than above your head? If a new roof is on your spring to-do list, we’re ready when you are.

Reach out to The Exteriors Company for a free consultation and let’s bring your vision to life. Because when it comes to protecting what matters most, your roof should never be an afterthought.

Roofing Damage: What Every Homeowner Needs To Know

Your roof does more than just sit on top of your house—it protects your family, your belongings, and everything you’ve worked hard for. But over time, weather, age, and unexpected events can take their toll.

Spotting roofing damage early can save you thousands of dollars in repairs and ensure your home stays safe and secure. At The Exterior Company, we understand how important your roof is, and we’re here to help you recognize the warning signs before small issues turn into big problems.

How Do I Tell If I Have Roofing Damage?

How Do I Tell If I Have Roofing Damage?

You don’t have to be a roofing expert to notice when something isn’t right. Here are some common signs that your roof may need attention:

  • Missing or cracked shingles – If you notice bare spots or curled edges, your shingles may be nearing the end of their lifespan.
  • Leaks or water stains – Discoloration on ceilings or walls often signals a leaky roof.
  • Sagging areas – A dip in your roofline could indicate structural issues or water damage.
  • Moss or algae growth – While it may look harmless, excess moss can trap moisture and weaken shingles over time.
  • Higher energy bills – A damaged roof can let in drafts, making your HVAC system work overtime.

If you see any of these warning signs, it’s worth getting a professional inspection to assess the condition of your roof.

What Are the Risks of Roofing Damage?

Ignoring roof damage doesn’t just put your home at risk—it can also create bigger, more expensive problems down the road. Here’s what can happen if roof damage goes unchecked:

  • Leaks leading to mold and mildew – Water intrusion can create the perfect environment for mold, which can harm both your home and your health.
  • Structural damage – A neglected roof can weaken the overall structure of your home, making future repairs even more costly.
  • Decreased property value – A well-maintained roof is a key selling point for any home. A damaged one? Not so much.
  • Expensive emergency repairs – Small leaks and missing shingles are much cheaper to fix than major structural damage.

When Should I Worry About My Roof?

The short answer? Before it’s too late. If your roof is over 15 years old, it’s time to start keeping a closer eye on its condition. But even newer roofs can suffer damage from storms, debris, or poor installation.

We recommend scheduling a professional roof inspection at least once a year—especially after severe weather. That way, you can catch issues early and avoid costly surprises.

How to Make a Roof Last Longer

A well-maintained roof can last 20 to 30 years—or even longer with the right care. Here’s how to extend its lifespan:

  • Schedule regular inspections – A professional roofer can spot potential problems before they turn into major repairs.
  • Keep your roof clean – Removing debris and moss can prevent premature wear.
  • Address small repairs quickly – Fixing minor damage right away can prevent more extensive issues later.
  • Choose quality materials – Investing in high-quality shingles and proper installation pays off in the long run.

We’ve Got Your Roof Covered

At The Exterior Company, we’re not just in the business of fixing roofs—we’re in the business of protecting homes and giving homeowners peace of mind. Whether you need a repair, an inspection or a full replacement, we’re here to help with expert advice and high-quality craftsmanship.

If you’re concerned about your roof or just want to stay ahead of potential issues, reach out to us today for a free consultation. We’ll make sure your roof is in top shape, rain or shine!

What’s on Your Home Exterior’s Wish List for 2025?

With the chill of winter finally giving way to the fresh air of spring, many homeowners are itching to roll up their sleeves and get to work on those long-awaited exterior projects. As you step outside and feel the warmth of the sun, it’s hard not to notice the areas around your home that could use some extra attention. But what’s on your Exterior Wish List this year?

Springtime Means Exterior Upgrades

Friends and family program.

Maybe it’s a roof that’s ready for anything, standing strong through whatever weather Wisconsin decides to throw at it. Or perhaps you’re eyeing those gutters, knowing they could use an upgrade to keep water flowing freely during the upcoming rainy season. Your siding, too, might be hinting that it’s time for a refresh—whether it’s faded, cracked, or just not as vibrant as it once was. And of course, there’s always the possibility of replacing those drafty windows that have been quietly raising your energy bills.

The Perfect Time to Tackle You Exterior Wish List

Spring is the perfect time to start tackling these projects. After all, the weather is on your side, and addressing issues now can save you stress when the next winter rolls around. As you make your Exterior Wish List, think about the improvements that will not only beautify your home but also boost its durability and efficiency.

Prepare Your Home for a Great Year

At The Exteriors Company, we understand how much your home means to you. That’s why we’re here to help you prioritize and achieve your goals. Whether it’s enhancing curb appeal, increasing protection, or improving energy efficiency, our experienced team has you covered.

Ready to bring your Exterior Wish List to life? Contact The Exteriors Company today for a free consultation. Let’s make 2025 the year your home shines like never before.

Don’t Rely on Luck When It Comes to Your Home’s Exterior Care

Spring has arrived, and with it comes rain, wind, and unpredictable weather. When it comes to home exterior care, leaving things to luck is never a smart strategy. While a four-leaf clover might bring you good fortune, it won’t protect your roof, siding, gutters, and windows from the elements. At The Exteriors Company, we believe smart preparation and proper care are essential to keeping your home beautiful and secure year-round.


Practical Home Exterior Care Tips for Spring

1. Inspect Your Roof After Winter’s Wrath

Winter can be brutal on your roof. With spring’s arrival, now’s the perfect time to check for loose or missing shingles, cracked flashing, or other signs of damage. Catching issues early can prevent costly repairs when spring rain starts pouring down.


2. Clean Out Your Gutters

Melting snow and frequent rainstorms can quickly overwhelm clogged gutters. Keeping them free of debris is essential for proper water flow and preventing damage to your foundation and landscaping. Gutter guards can be a great investment for reducing maintenance needs.


3. Refresh Your Siding

Considering siding options for your home - do you like CertainTeed, LP SmartSide, or James Hardie?

Spring is the season of renewal, and that goes for your siding, too. Inspect for signs of warping, cracks, or fading. A thorough cleaning or a fresh coat of paint can boost curb appeal and reinforce your home’s defenses against moisture and pests.


4. Check Your Windows

madison window company

With warmer weather on the way, it’s a good time to inspect your windows for drafts, damage, or wear. Properly sealed windows improve energy efficiency and keep moisture out. Consider upgrading to energy-efficient models if needed.


Prepare Your Home for a Great Year

While luck might get you through a few mild days, proper home exterior care is what truly protects your investment. The Exteriors Company offers expert services to help you tackle these essential tasks and keep your home looking and functioning at its best.

Don’t leave your home’s well-being to chance. Contact The Exteriors Company today for a free consultation and discover how we can help you keep your exterior in top shape throughout 2025.

Simple Ways to Beautify Your Home Exterior

Close up of the exterior of a home, demonstrating how you can beautify your home exterior with an updated roof, gutters, windows, and siding

Looking to beautify your home exterior while protecting your investment? Your home works tirelessly to protect your family, and it deserves some love in return. At The Exteriors Company, we’ve seen how a little TLC goes a long way in maintaining your home’s beauty and defense against Wisconsin weather.


4 Ways to Beautify Your Home Exterior

Here are four heartfelt ways to beautify your home exterior and protect its value:

1. Give Your Roof the Royal Treatment

Your roof is your home’s loving protector. Regular inspections can catch small issues before they become costly problems. Look for cracked or missing shingles, especially after storms. Our GAF Shingle Systems offer superior protection and timeless beauty against harsh weather conditions. Just like any relationship, addressing minor issues promptly prevents bigger problems and helps your roof continue protecting what matters most.


2. Keep Your Gutters Flowing Freely

Think of your gutters as your home’s circulatory system – they need care to keep your home’s beauty intact. Clean, well-maintained gutters protect your foundation from water damage and prevent basement flooding. Our seamless aluminum gutters, paired with innovative gutter guards, are like a warm embrace for your home, minimizing maintenance while maximizing protection. Schedule gutter cleanings at least twice a year to keep this vital system running smoothly.


3. Show Your Siding Some Tender Care

Close up of the updated siding on a house, showing an example of how to beautify your home exterior

Your siding is crucial when you want to beautify home exterior walls while maintaining protection. Whether you have CertainTeed, LP SmartSide, or James Hardie siding, regular cleaning is like a spa day for your home’s exterior. Watch for signs of wear, such as cracks or loose panels, and address them promptly. After all, nothing says “I love you” like maintaining your home’s first line of defense.


4. Cherish Your Windows

Windows are your home’s eyes to the world, deserving special attention and care. They’re crucial for energy efficiency and curb appeal. Check for drafts, condensation between panes, and ensure smooth operation. Regular cleaning and maintenance of weather stripping help maintain their efficiency. Consider upgrading to energy-efficient options if your windows are showing their age – think of it as giving your home a loving upgrade.

At The Exteriors Company, we understand the desire to beautify home exterior features requires expertise and attention to detail. Our team brings nearly two decades of experience in nurturing homes. We’re committed to helping you maintain your home’s exterior with quality materials and professional service that comes from the heart.


Remember, preventive maintenance is always more cost-effective than emergency repairs. By showing your home’s exterior regular attention and care, you’re protecting your investment and ensuring your family’s comfort for years to come.

Ready to beautify your home exterior and shower it with some love? Contact The Exteriors Company today for a free assessment. Our customer-centric approach and commitment to excellence ensure your home gets the Valentine’s Day treatment it deserves – not just in February, but all year round.

How to Prevent Ice Dams and Protect Your Home

close up of an ice dam on a home, representing a blog post for how to prevent ice dams and protect your home

Winter in Wisconsin brings its fair share of beauty and challenges. One common issue homeowners face during this season is ice dams. These icy barriers can wreak havoc on your home’s exterior, causing significant damage to your roof, gutters, and even the interior of your home. The good news? You can prevent ice dams with the right strategies and solutions.


What Are Ice Dams?

Ice dams form when snow on your roof melts, flows to the edges, and refreezes. The resulting ice buildup creates a barrier that traps water behind it. This trapped water can seep under shingles and into your home, leading to leaks, mold growth, and structural damage.


Steps to Prevent Ice Dams

Taking proactive steps can help you prevent ice dams effectively. Here are some practical tips:

  1. Ensure Proper Insulation. A well-insulated attic is your first line of defense against ice dams. Insulation prevents heat from escaping your home and warming the roof, which melts the snow. Consider consulting a professional to assess your insulation levels and make improvements if necessary.
  2. Improve Ventilation. Adequate ventilation in your attic helps maintain a consistent temperature across your roof. Ridge vents and soffit vents work together to keep cold air circulating, reducing the likelihood of snow melting unevenly.
  3. Keep Your Roof Clear. Removing snow from your roof can prevent ice dams from forming. Use a roof rake to safely clear snow from the edges of your roof after heavy snowfall. Avoid using sharp tools that could damage shingles.
  4. Install Gutter Guards. Gutters clogged with debris can exacerbate ice dam problems. Gutter guards keep leaves and other debris out, ensuring proper water flow and reducing the risk of ice formation.
  5. Invest in Heat Cables. Heat cables, strategically placed along the edges of your roof, can melt snow and prevent ice dams. While this is a more involved solution, it’s highly effective for homes prone to recurring issues.


When to Call the Professionals

If you notice ice dams forming despite your efforts, it’s time to call in the experts. At The Exteriors Company, we specialize in safeguarding your home’s exterior against winter’s challenges. Our team provides comprehensive solutions, including roof inspections, repairs, and gutter maintenance, to keep your home protected.

With our commitment to customer satisfaction, integrity, and attention to detail, we’ve successfully completed hundreds of projects for homeowners across the greater Madison area. We’re proud to offer industry-leading roofing systems, such as GAF Shingle Systems, that stand up to Wisconsin’s harsh winters.


Your home is one of your most significant investments, and taking steps to prevent ice dams is essential to preserving its value. By addressing insulation, ventilation, and roof maintenance, you can minimize damage and enjoy peace of mind throughout the winter months.

If you’re looking for reliable exterior solutions in Madison, Wisconsin, contact The Exteriors Company. Our team is ready to help you tackle ice dams and any other winter-related challenges. Call us today at (608) 960-7663 or click here to request a free consultation and see why we’re Madison’s trusted partner for all things exterior.