Roofing Damage: What Every Homeowner Needs To Know

Your roof does more than just sit on top of your house—it protects your family, your belongings, and everything you’ve worked hard for. But over time, weather, age, and unexpected events can take their toll.

Spotting roofing damage early can save you thousands of dollars in repairs and ensure your home stays safe and secure. At The Exterior Company, we understand how important your roof is, and we’re here to help you recognize the warning signs before small issues turn into big problems.

How Do I Tell If I Have Roofing Damage?

How Do I Tell If I Have Roofing Damage?

You don’t have to be a roofing expert to notice when something isn’t right. Here are some common signs that your roof may need attention:

  • Missing or cracked shingles – If you notice bare spots or curled edges, your shingles may be nearing the end of their lifespan.
  • Leaks or water stains – Discoloration on ceilings or walls often signals a leaky roof.
  • Sagging areas – A dip in your roofline could indicate structural issues or water damage.
  • Moss or algae growth – While it may look harmless, excess moss can trap moisture and weaken shingles over time.
  • Higher energy bills – A damaged roof can let in drafts, making your HVAC system work overtime.

If you see any of these warning signs, it’s worth getting a professional inspection to assess the condition of your roof.

What Are the Risks of Roofing Damage?

Ignoring roof damage doesn’t just put your home at risk—it can also create bigger, more expensive problems down the road. Here’s what can happen if roof damage goes unchecked:

  • Leaks leading to mold and mildew – Water intrusion can create the perfect environment for mold, which can harm both your home and your health.
  • Structural damage – A neglected roof can weaken the overall structure of your home, making future repairs even more costly.
  • Decreased property value – A well-maintained roof is a key selling point for any home. A damaged one? Not so much.
  • Expensive emergency repairs – Small leaks and missing shingles are much cheaper to fix than major structural damage.

When Should I Worry About My Roof?

The short answer? Before it’s too late. If your roof is over 15 years old, it’s time to start keeping a closer eye on its condition. But even newer roofs can suffer damage from storms, debris, or poor installation.

We recommend scheduling a professional roof inspection at least once a year—especially after severe weather. That way, you can catch issues early and avoid costly surprises.

How to Make a Roof Last Longer

A well-maintained roof can last 20 to 30 years—or even longer with the right care. Here’s how to extend its lifespan:

  • Schedule regular inspections – A professional roofer can spot potential problems before they turn into major repairs.
  • Keep your roof clean – Removing debris and moss can prevent premature wear.
  • Address small repairs quickly – Fixing minor damage right away can prevent more extensive issues later.
  • Choose quality materials – Investing in high-quality shingles and proper installation pays off in the long run.

We’ve Got Your Roof Covered

At The Exterior Company, we’re not just in the business of fixing roofs—we’re in the business of protecting homes and giving homeowners peace of mind. Whether you need a repair, an inspection or a full replacement, we’re here to help with expert advice and high-quality craftsmanship.

If you’re concerned about your roof or just want to stay ahead of potential issues, reach out to us today for a free consultation. We’ll make sure your roof is in top shape, rain or shine!

Simple Ways to Beautify Your Home Exterior

Close up of the exterior of a home, demonstrating how you can beautify your home exterior with an updated roof, gutters, windows, and siding

Looking to beautify your home exterior while protecting your investment? Your home works tirelessly to protect your family, and it deserves some love in return. At The Exteriors Company, we’ve seen how a little TLC goes a long way in maintaining your home’s beauty and defense against Wisconsin weather.


4 Ways to Beautify Your Home Exterior

Here are four heartfelt ways to beautify your home exterior and protect its value:

1. Give Your Roof the Royal Treatment

Your roof is your home’s loving protector. Regular inspections can catch small issues before they become costly problems. Look for cracked or missing shingles, especially after storms. Our GAF Shingle Systems offer superior protection and timeless beauty against harsh weather conditions. Just like any relationship, addressing minor issues promptly prevents bigger problems and helps your roof continue protecting what matters most.


2. Keep Your Gutters Flowing Freely

Think of your gutters as your home’s circulatory system – they need care to keep your home’s beauty intact. Clean, well-maintained gutters protect your foundation from water damage and prevent basement flooding. Our seamless aluminum gutters, paired with innovative gutter guards, are like a warm embrace for your home, minimizing maintenance while maximizing protection. Schedule gutter cleanings at least twice a year to keep this vital system running smoothly.


3. Show Your Siding Some Tender Care

Close up of the updated siding on a house, showing an example of how to beautify your home exterior

Your siding is crucial when you want to beautify home exterior walls while maintaining protection. Whether you have CertainTeed, LP SmartSide, or James Hardie siding, regular cleaning is like a spa day for your home’s exterior. Watch for signs of wear, such as cracks or loose panels, and address them promptly. After all, nothing says “I love you” like maintaining your home’s first line of defense.


4. Cherish Your Windows

Windows are your home’s eyes to the world, deserving special attention and care. They’re crucial for energy efficiency and curb appeal. Check for drafts, condensation between panes, and ensure smooth operation. Regular cleaning and maintenance of weather stripping help maintain their efficiency. Consider upgrading to energy-efficient options if your windows are showing their age – think of it as giving your home a loving upgrade.

At The Exteriors Company, we understand the desire to beautify home exterior features requires expertise and attention to detail. Our team brings nearly two decades of experience in nurturing homes. We’re committed to helping you maintain your home’s exterior with quality materials and professional service that comes from the heart.


Remember, preventive maintenance is always more cost-effective than emergency repairs. By showing your home’s exterior regular attention and care, you’re protecting your investment and ensuring your family’s comfort for years to come.

Ready to beautify your home exterior and shower it with some love? Contact The Exteriors Company today for a free assessment. Our customer-centric approach and commitment to excellence ensure your home gets the Valentine’s Day treatment it deserves – not just in February, but all year round.

How to Prevent Ice Dams and Protect Your Home

close up of an ice dam on a home, representing a blog post for how to prevent ice dams and protect your home

Winter in Wisconsin brings its fair share of beauty and challenges. One common issue homeowners face during this season is ice dams. These icy barriers can wreak havoc on your home’s exterior, causing significant damage to your roof, gutters, and even the interior of your home. The good news? You can prevent ice dams with the right strategies and solutions.


What Are Ice Dams?

Ice dams form when snow on your roof melts, flows to the edges, and refreezes. The resulting ice buildup creates a barrier that traps water behind it. This trapped water can seep under shingles and into your home, leading to leaks, mold growth, and structural damage.


Steps to Prevent Ice Dams

Taking proactive steps can help you prevent ice dams effectively. Here are some practical tips:

  1. Ensure Proper Insulation. A well-insulated attic is your first line of defense against ice dams. Insulation prevents heat from escaping your home and warming the roof, which melts the snow. Consider consulting a professional to assess your insulation levels and make improvements if necessary.
  2. Improve Ventilation. Adequate ventilation in your attic helps maintain a consistent temperature across your roof. Ridge vents and soffit vents work together to keep cold air circulating, reducing the likelihood of snow melting unevenly.
  3. Keep Your Roof Clear. Removing snow from your roof can prevent ice dams from forming. Use a roof rake to safely clear snow from the edges of your roof after heavy snowfall. Avoid using sharp tools that could damage shingles.
  4. Install Gutter Guards. Gutters clogged with debris can exacerbate ice dam problems. Gutter guards keep leaves and other debris out, ensuring proper water flow and reducing the risk of ice formation.
  5. Invest in Heat Cables. Heat cables, strategically placed along the edges of your roof, can melt snow and prevent ice dams. While this is a more involved solution, it’s highly effective for homes prone to recurring issues.


When to Call the Professionals

If you notice ice dams forming despite your efforts, it’s time to call in the experts. At The Exteriors Company, we specialize in safeguarding your home’s exterior against winter’s challenges. Our team provides comprehensive solutions, including roof inspections, repairs, and gutter maintenance, to keep your home protected.

With our commitment to customer satisfaction, integrity, and attention to detail, we’ve successfully completed hundreds of projects for homeowners across the greater Madison area. We’re proud to offer industry-leading roofing systems, such as GAF Shingle Systems, that stand up to Wisconsin’s harsh winters.


Your home is one of your most significant investments, and taking steps to prevent ice dams is essential to preserving its value. By addressing insulation, ventilation, and roof maintenance, you can minimize damage and enjoy peace of mind throughout the winter months.

If you’re looking for reliable exterior solutions in Madison, Wisconsin, contact The Exteriors Company. Our team is ready to help you tackle ice dams and any other winter-related challenges. Call us today at (608) 960-7663 or click here to request a free consultation and see why we’re Madison’s trusted partner for all things exterior.

Tackling Common Wisconsin Roofing Problems: Expert Solutions from The Exteriors Company

A close-up of a damaged roof, demonstrating the need for solutions for Wisconsin roofing problems

As a homeowner in Wisconsin, you’re no stranger to the challenges our unique climate poses to roofing. At The Exteriors Company, we’ve seen our fair share of Wisconsin roofing problems.

In this blog post, we’ll cover these issues and solutions for how to address them.


Common Wisconsin Roofing Problems & How to Fix Them

We get the benefit of experiencing four seasons in our beautiful state, all of which come with their own weather conditions. Unfortunately, each of these conditions can cause different roofing problems. Check out our list of the most common Wisconsin roofing problems below, and our guidance for how to fix them.

Ice Dams

Although winter isn’t here yet, one of the most prevalent Wisconsin roofing problems is the formation of ice dams during the colder months. These occur when heat escapes through the roof, melting snow which then refreezes at the eaves. To combat this, you can do the following:

  1. Ensure proper attic insulation and ventilation.
  2. Install heat cables along the roof’s edge.
  3. Remove snow buildup with a roof rake.

Our team can assess your home and implement the best solution to prevent ice dams from damaging your roof and gutters.

Wind Damage

High winds can wreak havoc on your roof, causing shingles to lift or even blow off entirely. To address this common roofing problem, make sure you do the following:

  1. Have regular roof inspections to identify loose or damaged shingles.
  2. Get it repaired promptly to prevent further damage.
  3. Consider upgrading to wind-resistant shingles.

At The Exteriors Company, we use top-grade materials designed to withstand Wisconsin’s challenging weather conditions.

Flashing Failures

Improperly installed or damaged flashing around chimneys, vents, and skylights can lead to leaks. When you choose to work with The Exteriors Company, we approach every project thoughtfully, ensuring the following:

  1. We correctly install and seal all flashing in our roofing installations.
  2. In our inspections, we catch early signs of wear.
  3. When you reach out, we’re ready to quickly perform repairs to prevent water infiltration.

If you believe your roof has wrongly installed or damaged flashing, please reach out to us. At The Exteriors Company, we prioritize these often-overlooked areas to maintain your roof’s integrity.

Tree Troubles

Overhanging branches and falling limbs pose a significant threat to your roof. To mitigate this risk, try the following actions:

  1. Trim branches away from your roof.
  2. Remove dead or diseased trees near your home.
  3. Conduct regular roof inspections, especially after storms.

Our team at The Exteriors Company can help you identify potential hazards and provide solutions to protect your roof from tree-related damage.


Your Roofing Solutions Partner

Dealing with Wisconsin roofing problems requires expertise, quality materials, and a commitment to customer satisfaction. That’s where The Exteriors Company shines. Our owner, Ryan Swanson, has built a team dedicated to providing value-driven solutions and fostering long-term relationships with our clients.

Whether you’re facing ice dams, wind damage, or any other roofing challenge, our streamlined process ensures a smooth experience from start to finish. We don’t just fix roofs; we elevate homes with precision craftsmanship and unwavering quality.

Don’t let common roofing problems compromise your home’s protection. Contact The Exteriors Company today for a comprehensive roof assessment and experience the difference our integrity, attention to detail, and customer-first approach can make for your Wisconsin home.

The Benefits of Regular Roof Inspections

Close up of a roof, demonstrating the importance of regular roof inspections to keep your roof in top shape

A professional roof inspection is an essential part of maintaining your home. At The Exteriors Company, we understand how important it is to have regular roof inspections, which is why we offer free roof inspections to everyone, ensuring your roof is in optimal condition!

In this blog post, we’ll explore the benefits of regular roof inspections and why you should trust our team to keep your home protected.


5 Benefits of Regular Roof Inspections

At The Exteriors Company, we understand the importance of keeping your roof in top condition. Here are some of the benefits you can expect when you choose to regularly have your roof inspected:

1. Early Detection of Issues

Our expert inspectors have a keen eye for spotting problems, such as small leaks, missing shingles, and other minor damages that might go unnoticed by an untrained observer. Early detection allows for prompt repairs, preventing minor issues from escalating into major concerns.

2. Cost Savings

By identifying and addressing problems early, you can avoid costly repairs down the line and avoid the hassle of extensive repairs. Regular inspections help maintain the structural integrity of your roof, reducing the likelihood of expensive emergency repairs or a full roof replacement.

3. Peace of Mind

Knowing your roof is in good condition provides peace of mind. You won’t have to worry about unexpected leaks or damages during storms. Our thorough inspections ensure your roof is ready to withstand Wisconsin weather year round.

4. Improved Energy Efficiency

A well-maintained roof contributes to better energy efficiency in your home. Inspections can reveal areas where insulation may be compromised, leading to higher energy bills. By addressing these issues, you can improve your home’s energy efficiency and reduce your utility costs

5. Enhanced Home Value

Your home value goes up when you maintain your roof. Whether you plan to sell your house in the future or not, maintaining your roof enhances your property’s curb appeal and overall market value.


Why Choose The Exteriors Company As Your Trusted Partner

Choosing the right team for your roof inspection is crucial. At The Exteriors Company, we are committed to providing exceptional service to our community. Our experienced professionals are dedicated to ensuring your roof is in the best possible condition.

However, our commitment extends beyond just inspecting your roof. We prioritize building lasting relationships with our clients, fostering a community of trust and support. Our customer-centric approach ensures your needs are met at every step of the process, from the initial inspection to any necessary repairs.

Scheduling your free roof inspection with The Exteriors Company is easy. Simply contact us through our website or give us a call at (608) 960-7663. Our friendly team will arrange a convenient time to visit your home and conduct a thorough inspection. We’ll provide a detailed report of our findings and discuss any necessary repairs or maintenance.


Moreover, regular roof inspections are essential for maintaining the integrity and longevity of your roof. Routine checks ensure all components are functioning correctly, preventing premature wear and tear. Plus, a well-maintained roof can last significantly longer than a neglected one, providing better protection for your home over the years.

Rather, by taking advantage of our free inspection services, you can ensure your home remains protected and in excellent condition. Trust The Exteriors Company to keep your roof in top shape.Contact The Exteriors Company today to schedule your free roof inspection and experience the peace of mind that comes with knowing your home is well-protected.

Why Summer is the Best Time for Roof Repairs in Wisconsin

An example of a roof in the middle of a repair, demonstrating the benefits of summer roof repairs in Wisconsin

When it comes to taking care of your roof, timing is everything. Especially in the Midwest, summer is the ideal season for addressing any issues your roof may have, ensuring it’s ready to withstand the elements all year round. That’s why at The Exteriors Company, we’re ready to help you with summer roof repairs in Wisconsin.

In this blog post, we’ll explain the importance of maintaining your roof and why summer is the best time for roof repairs in Wisconsin.


The Benefits of Summer Roof Repairs in Wisconsin

Check out five benefits of roof repairs in the summer months:

Benefit #1: Optimal Weather Conditions

Unsurprisingly, summer in Wisconsin offers the most favorable weather for roof repairs. With longer days and consistent temperatures, our roofing experts can work more efficiently.

This season’s warm and dry conditions help ensure roofing materials adhere properly and that any work done on your roof is completed without interruptions from rain or snow. Ultimately, summer’s stable weather allows for uninterrupted and efficient roof repairs, ensuring better quality and longevity.

Benefit #2: Enhanced Safety

At The Exteriors Company, safety is a top priority in any roofing project. When working in adverse weather conditions, such as rain, snow, or ice, the risk of accidents increases.

Rather, during the summer, clear skies and dry surfaces provide a safer environment and working conditions for roofers, reducing the likelihood of slips and falls and ensuring a safer repair process.

Benefit #3: Faster Project Completion

Who doesn’t like to save time? Our workers can be more efficient in repairing your roof during the summertime. Thanks to extended daylight hours, our roofing team can work longer, enabling them to complete projects faster than in other seasons. And quick completion means less disruption to your daily life and faster protection for your home.

Benefit #4: Better Material Performance

Roofing materials perform best in warmer temperatures. To cure properly, adhesives used in roofing installations and repairs require specific temperatures. And in the summer, these materials can set and bond effectively, providing a more durable and long-lasting repair.

Benefit #5: Ready for Winter Weather

Repairing your roof in the summer ensures your home is prepared for the harsh Wisconsin winter. A well-maintained roof will better withstand snow, ice, and freezing temperatures, protecting your home from potential damage and costly repairs during the colder months.


Why Choose The Exteriors Company?

At The Exteriors Company, we are committed to seeing your next exterior project through to completion. Our customer-centric approach prioritizes your needs and satisfaction at every step. With our extensive experience and attention to detail, we provide value-driven solutions without compromising on quality.

We uphold integrity in all interactions and transactions, fostering long-term relationships based on trust and mutual respect. Our expertise in roofing ensures your home is protected with precision craftsmanship and unwavering quality. Whether you need a new roof or have storm damage, we are your local experts qualified for the job.

Learn more about our roofing services and get started on your summer roof repairs on your Wisconsin home today.


If you’ve had a storm in your area, don’t wait. Call us for a free assessment. Protect your home with a roof that’s built to last and withstand every season of Wisconsin’s weather.

Contact The Exteriors Company today for your roof repair needs by calling us at (608) 960-7663 and experience the excellence in every layer of our service. Your partner in exterior solutions is just a call away!

Navigating Storm Damage: Local Experts vs. High-Pressure Sales Tactics

results of hail storm damage on a roof

When your home suffers storm damage, the aftermath can be stressful and overwhelming. High-pressure salespeople, often referred to as “storm chasers”, frequently descend upon affected areas, offering quick fixes and instant relief.

In this blog post, we’ll dive into what “storm chasers” are and the benefits of working with local, reputable contractors like The Exteriors Company, when a storm hits.


Storm Chasers or Local Experts: Who Can Best Weather Storm Damage?

How do storm chasers stack up against local exterior experts? Only you can decide who can help you weather the damage after the storm hits.

Understanding Storm Chasers

Storm chasers are contractors who travel from one storm-affected area to another, seeking quick business opportunities. They often employ high-pressure sales tactics, knocking on doors and promising immediate repairs. While their offers may seem appealing in the immediate aftermath of a storm, here are a few reasons to approach them with caution:

  • Temporary Presence: Storm chasers usually appear right after a storm hits. But once another area is affected, the storm chasers often follow. Your storm damage is yesterday’s news, and it can be challenging to get them to return for follow-up repairs or warranty issues.
  • Quality Concerns: In their rush to capitalize on the situation, storm chasers might cut corners, leading to subpar workmanship that could result in further damage down the line.
  • Insurance Complications: Navigating insurance claims can be complex. Storm chasers might not have the necessary experience or local knowledge to ensure you get the maximum benefit from your insurance policy.

Considering Local Experts

Opting for a local company like The Exteriors Company offers advantages, especially when dealing with storm damage locally. Here’s why:

  1. Reliability and Accountability: As a locally owned business, The Exteriors Company is rooted in the community. We stand by our work and are readily available for any follow-up services or warranty issues. Our commitment extends beyond just completing a job; we aim to build lasting relationships with our clients.
  2. Extensive Experience and Expertise: With years of experience in Madison’s unique climate, our team understands the specific challenges posed by local weather conditions. Our experience in dealing with storm damage ensures we provide thorough, high-quality repairs that stand the test of time.
  3. Customer-Centric Approach: At The Exteriors Company, we prioritize the needs and satisfaction of our customers at every step. We tailor our transparent, value-driven solutions to meet your specific requirements without compromising on quality.

Benefits of Choosing The Exteriors Company

When you choose The Exteriors Company to handle your storm damage repair, you’re opting for peace of mind and exceptional service. Here’s what sets us apart:

  • Integrity: We uphold honesty and transparency in all interactions. Our inspections are thorough and honest, ensuring you receive only necessary repairs.
  • Attention to Detail: We pay meticulous attention to every detail of your project, providing quality craftsmanship and your complete satisfaction.
  • Comprehensive Services: From roofing and siding to windows and gutters, we offer a full range of exterior services. Our streamlined process—from free evaluation and insurance claim assistance to final inspection and clean-up—secures a smooth and positive experience for you.

When your home is victim to storm damage, you want to make an informed decision to best maintain your home. Avoid high-pressure storm chasers and opt for a trusted local company like The Exteriors Company. As your local exterior company, we’re committed to repairing your home and safeguarding it against future storms because your satisfaction is our top priority.

Call us at (608) 960-7663 or to request a quote and experience the difference of working with a dedicated, local contractor.