Honoring Service This Memorial Day

Memorial Day is a time to pause and reflect on the sacrifices made by the men and women who have served our country. It is a day of remembrance, gratitude, and respect for those who gave so much to protect the freedoms we enjoy.

For many families, Memorial Day weekend also marks the unofficial start of summer. Communities gather, families spend time outdoors, and homes begin to open up again after a long Wisconsin winter. While the long weekend often brings barbecues and time with loved ones, it is also a meaningful opportunity to remember those who served and to appreciate the veterans who continue to be part of our communities today.

At The Exteriors Company, we are proud to work with homeowners throughout the Madison area, including many veterans and military families. The dedication and service shown by members of our armed forces deserve recognition far beyond a single holiday.

Supporting Veterans in Our Community

Veterans are part of the fabric of communities across southern Wisconsin. They are our neighbors, business owners, parents, and friends. Their service has helped protect the freedoms that allow communities like ours to thrive.

While no gesture can fully express the gratitude they deserve, we believe it is important to show appreciation in meaningful ways whenever possible.

As a small way of saying thank you, The Exteriors Company proudly offers $250 off any project for veterans. Whether a homeowner is planning roofing work, new siding, window upgrades, or gutter improvements, this discount is our way of recognizing the service and sacrifices made by those who have served.

Our team believes in treating every home with care and every customer with respect, and we are honored whenever we have the opportunity to work with veterans in our local community.

Memorial Day Marks the Start of Exterior Project Season

Memorial Day weekend often signals the beginning of the busiest season for exterior home improvement projects. As the weather becomes more predictable and homeowners begin planning summer projects, it is a natural time to start thinking about upgrades or repairs.

If you are considering improvements to your home’s exterior this season, our team is here to help guide you through the process and ensure the work is done with quality craftsmanship and trusted materials.

If you know a veteran in your life, take a moment this Memorial Day to thank them for their service. And if they happen to be planning home improvements this year, feel free to share our veteran discount as a small way we try to give back.

If you are planning a project this year, we would be honored to work with you.

What’s the Best Roofing Material for Wisconsin Homes? A Guide for Madison Area Homeowners

Choosing the right roofing material is a bigger decision in Wisconsin than in many other parts of the country. Between heavy snow, summer storms, hail, and constant temperature swings, your roof needs to do more than just look good. It needs to perform year after year.

For homeowners in Madison and the surrounding areas, the best roofing material often comes down to a balance of durability, appearance, and long-term value. Below, we break down the most common roofing options and how they fit the needs of homes across southern Wisconsin.

What Should You Consider Before Choosing a Roofing Material in Wisconsin?

Before comparing materials, it helps to understand what matters most in this climate.

Weather Resistance
Wisconsin roofs deal with snow load, ice dams, high winds, and hail. Choosing a material built for these conditions is key to long-term performance.

Longevity and Maintenance
Some materials are designed for decades of use with minimal upkeep, while others offer strong value with easier replacement options.

Energy Efficiency
Proper roofing can help regulate attic temperatures, especially during hot summers and cold winters.

Curb Appeal
Your roof plays a major role in your home’s overall appearance, with options ranging from traditional to modern styles.

Comparing Roofing Materials for Madison Area Homes

Each roofing system offers unique advantages depending on your home, goals, and budget.

Asphalt Shingles

Asphalt shingles remain one of the most widely used roofing materials for Wisconsin homes. They offer a strong balance of affordability, durability, and versatility. With a wide range of colors and styles, asphalt shingles are a reliable choice for many homeowners. However, not all shingles perform the same—not all shingles are created equal and choosing the right one can make a significant difference in long-term performance.

Impact Resistant Shingles

Impact resistant shingles are designed to handle hail and storm-related debris more effectively. They provide an added layer of durability, making them a popular choice for homeowners looking for enhanced protection during severe weather.

Composite Roofing

Composite roofing systems are engineered to deliver long-lasting performance while mimicking the look of higher-end materials like slate or wood. They offer a combination of durability and design flexibility, making them a great option for homeowners who want both function and aesthetics.

Metal Roofing

Metal roofing is known for its longevity and clean, modern appearance. It performs well in Wisconsin conditions, especially when it comes to shedding snow and standing up to changing weather patterns. Many homeowners also appreciate its long-term value and low maintenance needs.

Flat Roofing (TPO and EPDM)

Flat and low-slope roofing systems, including TPO and EPDM, are commonly used on certain residential designs and additions. These materials are designed for efficient water drainage and reliable protection, making them a practical solution for specific roof structures.

Which Roofing Material Lasts the Longest in Wisconsin?

Many roofing materials available today are built for long-term performance, especially when installed properly and maintained over time. Options like metal and composite roofing are known for extended lifespans, while asphalt and impact resistant shingles continue to provide dependable protection for many years.

Ultimately, longevity often comes down to installation quality, ventilation, and regular inspections—especially in a climate like Wisconsin.

What Roofing Material Is Best for Storm Resistance?

Storm resistance is a top priority for homeowners in the Madison area. Materials like impact resistant shingles and metal roofing are designed to perform well during hail and high winds, while all modern roofing systems are built with durability in mind when installed to manufacturer specifications.

Working with an experienced contractor ensures your roofing system is designed and installed to handle local weather conditions.

How to Choose the Right Roof for Your Home

The right roofing material depends on a few key factors:

  • Your budget and long-term plans
  • The style and structure of your home
  • Your priorities for durability, appearance, and maintenance
  • Local weather considerations

A professional inspection and consultation can help you narrow down the best fit based on your specific home and goals.

Work With a Madison Roofing Contractor Who Knows Wisconsin Weather

Choosing a roofing material is only part of the process. Proper installation and local expertise play a major role in how your roof performs over time.

At The Exteriors Company, we help homeowners throughout the Madison area choose and install roofing systems that are built for Wisconsin conditions. From initial inspection to final installation, our team focuses on quality, transparency, and long-term results.

If you’re considering a new roof or want help deciding which material is right for your home, reach out today to schedule an inspection.