4.9 rating · 342 Google reviews 0% financing available— see options → 24/7 emergency roof repair

Built for Wisconsin Backed by Expertise

Southern Wisconsin Roofing Contractor for Roof Replacement, Repair & Metal Roofing

The Exteriors Company is a licensed roofing contractor based on S. Stoughton Road in Madison. Our crews replace and repair architectural shingle, SBS rubberized asphalt, standing seam metal and TPO roofs across Dane County, and 99% of our roof installations are finished in one day. Looking for a roofer in Madison? Our Madison page covers local permits and pricing.

✓ Free, no-obligation inspection · We usually respond the same day

The Experts You Can Trust

Our Roofing Manufacturer Partners

We’re a GAF Certified Plus Roofing Contractor and a Malarkey Emerald Premium Contractor, and every roof replacement carries a 25-year workmanship warranty.

  • Malarkey Roofing Products Logo
  • GAF Certified Plus Roofing Contractor logo
  • CertainTeed Logo
  • Owens Corning logo
  • Atlas Roofing Logo
  • IKO Roofing Logo
  • Tamko Roofing Logo
  • MuleHide Logo
  • GenFlex Logo
  • central states manufacturing logo
  • Velux logo

What we do

Roofing Services Across Madison & Dane County

Residential and commercial roofing across Madison, Dane County and southern Wisconsin. From a single leak to a full tear-off, here’s what our roofers handle.

  • Roof Replacement

    Full tear-off to deck, decking inspected sheet by sheet, then the complete system reinstalled. 99% of roof installations within 1 day!

  • Roof Repair Service

    Leaks, missing shingles, failed pipe boots, and flashing pulled loose at walls or the chimney. We trace the leak to its source, not just the stain on the ceiling, and tell you plainly when a repair is the right call and when the roof is past it. Active leak? We offer same-day tarping and emergency roof repair.

  • Storm & Hail Damage

    Free documented inspection for your insurer. We meet the adjuster on site and handle supplements when the initial scope comes in short. Learn more about hail damage roof repair in Madison.

  • Ice Dam & Ventilation

    Proper attic ventilation helps prevent ice dams, protect your roof, and improve energy efficiency. Learn how to prevent ice dams before winter.

  • Metal Roofing

    As a metal roof contractor serving Dane County, we handle full metal roof replacement and new standing seam installs. Standing seam sheds snow, holds up to freeze-thaw at the eaves and typically lasts 40 years or more. Most Madison-area homes run $24,000 to $45,000 for standing seam. Want the lifespan without the look? Ask about metal roofing that looks like shingles or shake.

  • Flat Roof Replacement & Repair

    EPDM, TPO and modified bitumen flat roof replacement and repair for low-slope sections of homes and for commercial roofs, installed for lasting protection and energy efficiency.

Built For Wisconsin · Backed By Expertise

Architectural Shingles For Madison-Area Homes

Choosing between architectural shingles and metal? Architectural shingles cost less up front, are simpler to repair after a hailstorm, and suit nearly every home style in Madison and Dane County. Metal costs more and lasts longer. Our guide to the best roofing material for Wisconsin homes compares the two.

Inside an architectural shingle roof

Exploded view of a complete roof system showing the roof deck, ice and water barrier, synthetic underlayment, starter shingles, architectural shingles, and ridge cap shingles

1Roof Deck

The plywood or OSB sheathing every other layer is fastened to. During tear-off we inspect the deck and replace any soft, rotted, or delaminated boards so your new roof starts on a solid base.

Hover or tap a number to see each layer of your roof.

Roof systems compared

Compare Roofing Systems: Architectural Shingles, Metal & TPO

Most Dane County homes are a choice between four roof systems. Here’s how they compare on cost, lifespan and how they handle Wisconsin weather.

Roof systems compared for Dane County homes: architectural asphalt shingles, Class 4 impact-resistant shingles, standing seam metal, and TPO flat roofing, with typical installed cost for an 1,800–2,400 sq ft home
 Architectural Shingles$10,000–$25,000Class 4 Impact-ResistantFree UpgradeStanding Seam Metal$24,000–$45,000TPO Flat & Low-Slope$7–$12 / sq ft
Realistic Life in Dane County20–25 Years30–50 Years40+ Years20–30 Years
Hail ResistanceStandard RatingUL 2218 Class 4 — Some Insurers Discount PremiumsResists Punctures — Dents Often CosmeticModerate
Snow & IceIce & Water Membrane at EavesIce & Water Membrane at EavesSheds SnowNeeds Clear Drains
Storm RepairsEasy — Single ShinglesEasy — Single ShinglesHarder — Full PanelsPatchable Seams
Workmanship Warranty25 Years25 Years25 Years25 Years
Best ForMost Pitched Roofs; Lowest Upfront CostHail-Prone Neighborhoods; Owners Seeking An Insurance DiscountLong-Term Owners Who Want The Longest-Lasting RoofLow-Slope Sections, Additions And Commercial Roofs

Ranges assume a typical 1,800–2,400 sq ft Madison home with full tear-off. Pitch, stories, valleys, skylights, and decking replacement move the number. TPO is priced per square foot because it usually covers low-slope sections rather than the whole roof.

Financing example: a $15,000 project is about $161/month over 15 years at 9.99% APR, or $625/month at 0% APR over 24 months. These are illustrations, not offers; rates and approval through our lending partner Upgrade depend on credit. See financing options

The Exteriors Company 25 Year Workmanship Badge

In Dane County the average workmanship term is 2 to 5 years. At The Exteriors Company, we stand behind our work with workmanship warranties of up to 25 years. We’re a local team that’s here when you need us — before, during, and long after the project is complete.

See Our Warranty

How it works

How Our Roof Replacement Process Works

Five steps, and you’re only responsible for the first one.

  1. 1. Inspection

    We walk the roof and the attic, photograph what’s failing, and check ventilation balance.

  2. 2. Written Scope

    Line-item pricing with every component named — brand, product line, and quantity.

  3. 3. Permit & Delivery

    We pull the permit for your city or village and stage material. You get a start date and a crew lead’s cell.

  4. 4. Tear-Off & Install

    Full tear-off to deck, decking inspected, then the system goes on in order.

  5. 5. Cleanup & Warranty

    Magnet sweep, final walkthrough, and we register your manufacturer warranty.

Your Local Exterior Experts

What Your Neighbors Are Saying

4.9
342 Google reviews
  • ★★★★★Roof & chimney
    “The Exteriors Company did my roof and chimney. They were the only company that I could find that could do both, which was important to me. … This was my first time getting a new roof and I appreciated their patience since I was learning. … Prices are competitive too!”
    Ashley K.Homeowner
  • ★★★★★Full exterior repair
    “It took over a year and a half and meeting with 15 roofing companies to finally find the right company for my job: The Exteriors Company. … We had four different teams (framing, roofing, siding and gutters) work on our repair. … Each team was on time and did beautiful work.”
    Heather L.Homeowner
  • ★★★★★Full exterior
    “The Exteriors Company transformed our home in Madison, WI with a full roof replacement, new siding, soffits and fascia, seamless gutters, a front door replacement and a custom awning over the entry. One team handled every phase, and it all ties together beautifully. If you need a roofing and siding contractor in the Madison area, I highly recommend them.”
    Austin S.Madison, WI
  • ★★★★★Roof replacement
    “Excellent service. Beautiful job of roof replacement and new flashing. Taylor Paar and his crew did a fantastic job and also cleaned up afterwards. Price was reasonable and we are extremely happy about the job done in about 7 hours !!”
    Keith H.Homeowner
  • ★★★★★Roof inspection
    “I reached out to this company for a free roof inspection, and I was very impressed with the experience. … he did not try to upsell me or recommend unnecessary work. … I really appreciate the straightforward and trustworthy experience and would definitely recommend this company to anyone looking for roof inspection or repair services.”
    Kiran H.Homeowner
  • ★★★★★Roof replacement
    “They put on a new roof. Absolutely Love it. … Honest and fair estimate. Taylor and his roofing crew showed up, roof was done immediately on house and garage.”
    Barb M.Homeowner
  • ★★★★★Emergency repair
    “…when my husband called Saturday morning about the leak, Jeremy responded immediately and arrived within 30 minutes. … he came up with a temporary solution and went back onto the roof in the pouring rain to make the repair.”
    Kavita B.Homeowner
Service area map of Madison and Dane County, WI
Headquartered in Madison2117 S Stoughton Rd, Madison, WI 53716

Service Area

Roofing Service Area: Madison, Sun Prairie, Middleton & Dane County

Locally owned and based in Madison, our roofers handle roof replacement, roof repair and storm damage for homeowners throughout Dane County.

Don’t see your area? No problem! Give us a call — we work with homeowners throughout southern Wisconsin.

Call 608-960-ROOF

How Much Does A New Roof Cost In Madison, WI?

Most Madison homes fall between $10,000 and $25,000 for a full architectural asphalt replacement on a 1,800 to 2,400 square foot house. Standing seam metal runs $24,000 to $45,000. What moves the number is pitch, number of stories, how many valleys and skylights break up the field, whether decking needs replacing, and whether ventilation has to be corrected. A two-story with dormers can cost more than a larger ranch with a simple roofline. See our new roof cost guide for a full breakdown, and ask about 0% roof replacement financing.

How Long Does A Roof Last In Wisconsin?

An architectural shingle roof in Wisconsin typically lasts 20 to 25 years, even when the shingle is rated for 30. The gap is almost always attic ventilation: freeze-thaw cycling and ice damming punish the eaves, and a hot, under-ventilated attic cooks shingles from below. Correct the ventilation and you get most of those years back.

Do I Need A Permit To Replace A Roof In Madison?

Yes. The City of Madison Building Inspection Division requires a permit for roof replacement, and we pull it as part of the job rather than leaving it to you. Fitchburg, Middleton, Verona, Sun Prairie, and the other Dane County municipalities each have their own process, and we handle those the same way. If your home is in a historic district like Mansion Hill or Third Lake Ridge, visible material changes may need additional review.

Is The Exteriors Company GAF Certified?

Yes. We’re a GAF Certified Plus Roofing Contractor, which means GAF has verified our licensing and insurance and our crews complete GAF’s installation training. That certification lets us offer enhanced GAF system warranties on eligible roofs, and your written estimate spells out exactly which warranty your roof qualifies for. It stacks on top of our own 25-year workmanship warranty. We’re also a Malarkey Emerald Premium Contractor, so you can choose the shingle system that fits your home.

Can You Just Go Over My Existing Shingles?

Wisconsin allows two layers, and we generally won’t do it. You can’t inspect the decking, the second layer runs hotter and fails early, most manufacturers won’t extend a system warranty over it, and you pay twice for tear-off later. The savings are real but small, and they get spent within ten years.

Will My Insurance Cover A New Roof After A Madison Storm?

If the damage came from a covered event like hail or wind, often yes. Age-related wear is never covered. Document before you repair anything, file within your policy’s window, and have someone who knows roofs meet the adjuster — the initial scope frequently misses damage, and supplements are routine. We inspect free and handle that process. Here’s how our insurance claim process works.

How Soon Can You Start?

Most roof replacements start within 3–4 weeks of signing, with longer waits in spring and after major Dane County storms. We give you a real start date at the estimate rather than a vague window, and emergency tarping happens same-day.

How Long Does A Roof Replacement Take?

Most roof replacements take one day: 99% of our roof installations are finished within a day. Steep pitches, decking replacement and multiple roof sections can add time, and we’ll give you the expected length at your estimate.

Are Architectural Shingles Better Than 3-Tab Shingles?

For most Dane County homes, yes. Architectural shingles are thicker and more dimensional than 3-tab, carry wind ratings up to 130 mph and come in Class 3 and Class 4 impact-resistant versions. We install Malarkey and GAF architectural systems with matched underlayment and balanced attic ventilation.

Is A Metal Roof Worth It In Wisconsin?

A metal roof is worth it if you plan to stay in your home long term. Standing seam lasts 40 years or more and sheds snow, but costs roughly twice as much as architectural shingles up front, about $24,000 to $45,000 on a typical Madison-area home.

What Should I Look For In A Roofing Contractor?

Look for a licensed, insured local contractor with manufacturer certification, a written line-item scope, a workmanship warranty of 10 years or more, and recent reviews from homeowners near you. Ask who pulls the permit and who meets your insurance adjuster. We’re GAF Certified Plus, we pull every permit, and every roof replacement carries our 25-year workmanship warranty.

Free inspection

Get Your Free Roofing Quote

Tell us a little about your home and we’ll schedule a free, no-obligation inspection at a time that works for you. We usually respond the same day.

  • No-pressure, no-obligation inspection
  • Written, line-item quote
  • 25-year workmanship warranty
  • 0% financing available

4.9 from 342 Google reviews

Prefer to talk? Call 608-960-ROOF

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Built for Wisconsin Backed by Expertise

Is your roof leaking or showing its age?

Get a free, no-pressure roof inspection. We’ll tell you straight whether it needs a repair or a full replacement.

  • 4.9 rating · 342 Google reviews
  • 25-year workmanship warranty
  • 0% financing available