Serving Madison, Dane County, & Southern WI
Madison Roofing Company for Replacement, Repairs, & Storm Damage
The Exteriors Company is a licensed roofing contractor based in Fitchburg, installing asphalt, standing seam metal, and TPO roofing systems across Madison and Dane County. We’re GAF Master Elite certified — roughly the top 2% of contractors nationally — and every replacement carries a 25-year workmanship warranty.
Most roofs we tear off in Madison didn’t wear out in the field. They failed at the flashing, the valleys, or the ice dam line, usually because the attic was never ventilated correctly. Our inspection starts in the attic for that reason, and the written estimate names every component by brand and quantity so you can compare it honestly against another bid.
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Roofing Services in Madison, WI
Residential and commercial, across Madison, Dane County, & Southern Wisconsin.
Roof Replacement
Full tear-off to deck, decking inspected sheet by sheet, then the complete system reinstalled. One to three days on most Madison homes.
Roof Repair
Leaks, missing shingles, failed pipe boots, and flashing pulled loose at sidewalls and chimneys. We’ll tell you when a repair is the right call.
Storm & Hail Damage
Free documented inspection for your insurer, we meet the adjuster on site, and we handle supplements when the initial scope comes in short.
Ice Dam & Ventilation
The reason most Dane County roofs fail early. We diagnose intake and exhaust balance in the attic, not just from the roof surface.
Metal Roofing
Standing seam steel and aluminum with concealed fasteners. Sheds snow rather than holding it, which matters on north-facing slopes.
Flat & Low-Slope
Standing seam steel and aluminum with concealed fasteners. Sheds snow rather than holding it, which matters on north-facing slopes.
Compare Roofing Systems for Wisconsin
Ranges assume a typical 1,800–2,400 sq ft Madison home with full tear-off. Pitch, stories, valleys, skylights, and decking replacement move the number.
In Dane County the average workmanship term is 2 to 5 years. At The Exteriors Company, we stand behind our work with workmanship warranties of up to 25 years. We’re a local team that’s here when you need us – before, during, and long after the project is complete.
How It Works
Four steps, and you’re only responsible for the first one.
1. Inspection
We walk the roof and the attic, photograph what's failing, and check ventilation balance.
2. Written Scope
Line-item pricing with every component named — brand, product line, and quantity.
3. Permit & Delivery
We pull the City of Madison permit and stage material. You get a start date and a crew lead's cell.
4. Tear-off & Install
Full tear-off to deck, decking inspected, then the system goes on in order.
5. Cleanup & Warranty
Magnet sweep, final walkthrough, and we register your manufacturer warranty.
1. Inspection
We walk the roof and the attic, photograph what's failing, and check ventilation balance.
2. Written Scope
Line-item pricing with every component named — brand, product line, and quantity.
3. Permit & Delivery
We pull the City of Madison permit and stage material. You get a start date and a crew lead's cell.
4. Tear-off & Install
Full tear-off to deck, decking inspected, then the system goes on in order.
5. Cleanup & Warranty
Magnet sweep, final walkthrough, and we register your manufacturer warranty.
Madison Roofing Questions
Answered by Experts
How much does a new roof cost in Madison, WI?
Most Madison homes fall between $9,500 and $18,000 for a full architectural asphalt replacement on a 1,800 to 2,400 square foot house. Standing seam metal runs $24,000 to $45,000. What moves the number is pitch, number of stories, how many valleys and skylights break up the field, whether decking needs replacing, and whether ventilation has to be corrected. A two-story with dormers can cost more than a larger ranch with a simple roofline.
How long does a roof last in Wisconsin?
Shorter than the rating on the wrapper. A 30-year architectural shingle in Dane County realistically gives you 20 to 25, and the difference is almost always attic ventilation. Freeze-thaw cycling and ice damming punish the eaves, while a hot under-ventilated attic cooks shingles from below. Correct the ventilation and you get most of those years back.
Do I need a permit to replace a roof in Madison?
Yes. The City of Madison Building Inspection Division requires a permit for roof replacement, and we pull it as part of the job rather than leaving it to you. Fitchburg, Middleton, Verona, Sun Prairie, and the other Dane County municipalities each have their own process, and we handle those the same way. If your home is in a historic district like Mansion Hill or Third Lake Ridge, visible material changes may need additional review.
What is GAF Master Elite certification?
It’s a certification limited to roughly 2% of US roofing contractors, requiring ongoing training, verified licensing and insurance, and a track record GAF audits. Practically, it’s what lets us offer the Golden Pledge — the only warranty where GAF inspects the finished roof and stands behind our labor, which means the coverage survives even if we don’t. See our full warranty terms.
Can you just go over my existing shingles?
Wisconsin allows two layers, and we generally won’t do it. You can’t inspect the decking, the second layer runs hotter and fails early, most manufacturers won’t extend a system warranty over it, and you pay twice for tear-off later. The savings are real but small, and they get spent within ten years.
Will my insurance cover a new roof after a Madison storm?
If the damage came from a covered event like hail or wind, often yes. Age-related wear is never covered. Document before you repair anything, file within your policy’s window, and have someone who knows roofs meet the adjuster — the initial scope frequently misses damage, and supplements are routine. We inspect free and handle that process.
How soon can you start?
Depends on the season. Spring and post-storm periods run longest in Dane County. We’ll give you a real date at the estimate rather than a vague window, and emergency tarping happens same-day.
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