We are a Verona roofing company with 69 completed jobs inside the 53593 ZIP, and there is a pattern here you will not see in an older town: roofs fail by street rather than by house. Verona grew fast, which means whole blocks went up within a few years of each other with the same shingle from the same supplier — and they reach the end together.
Rapid growth produced blocks of near-identical homes, and that changes the whole conversation about when to replace.
The current wave
Builder-grade three-tab shingles from this era are at end of life across Verona right now. They were rated 20 to 25 years and they are hitting it. If your street was built in 2001, your neighbors are not replacing early — you are all on the same clock.
Next up
Architectural shingles replaced three-tab as the builder default, which bought roughly five to ten more years. These are the roofs where hail damage matters most, because there is real remaining life to protect and a claim can preserve it.
Downtown and Old Town
Verona’s original core along Main Street: steeper pitches, older decking, under-ventilated attics, and ice damming at the eaves. Replacement here usually means correcting intake ventilation, not just swapping shingles.
Look up your street
The single most useful diagnostic in Verona costs nothing. If two or three houses on your block have been reroofed in the last year, yours is due. Same builder, same year, same product, same weather. We would rather you check that than take our word for it.
Residential and commercial, across Madison, Dane County, & Southern Wisconsin.
Full tear-off to the deck, decking inspected sheet by sheet. Most Verona rooflines finish in a single day.
When several houses on a street go at once we can schedule them together. Shared mobilization is a real saving, not a gimmick.
Leaks, failed pipe boots, missing shingles, flashing at the chimney. We will tell you when a repair is the right call.
Documented free inspection for your insurer, and we meet the adjuster on the roof.
Balanced intake and exhaust. The fix for ice damming is almost never more shingles.
Your home is covered. No questions asked. We are here for you.
Pitch, stories, valleys, skylights and decking replacement all move the number. Because Verona subdivisions are built to a small number of floor plans, we can usually give a tight range over the phone once you tell us your street and model.
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Chip EtheridgeTrustindex verifies that the original source of the review is Google.
Jermaine has been a wonderful representative and has been with us through the whole process. Very professional, very thorough and completely customer-centric. Thank you Jermaine. Chip Etheridge![]()
Barb MccoyTrustindex verifies that the original source of the review is Google.
They put on a new roof. Absolutely Love it. Jermaine Williams did an awesome job on contracting job. Honest and fair estimate. Taylor and his roofing crew showed up, roof was done immediately on house and garage. Turned out beautiful.. no mess was left behind. I would highly recommend this company to everyone.. Thanks so much for a job well done.![]()
Chelse WagnerTrustindex verifies that the original source of the review is Google.
I'm extremely impressed with the Exteriors company and their work. We had a strange door/lock issue, called MANY companies and the Exteriors Company was the only company willing to come and look at our door. They called me right back when I left a message, were on time for the appointment and did a wonderful job in fixing the problem. Tony and Andrew are the best! In addition to fixing the problem, they were extremely kind people, too. We need more of this in our world now. We are extremely grateful to have a working door again. Thank you! We will be using your company again and tell all of our friends about your services.![]()
Keith helgersonTrustindex verifies that the original source of the review is Google.
Excellent service. Beautiful job of roof replacement and new flashing. Taylor Paar and his crew did a fantastic job and also cleaned up afterwards. Price was reasonable and we are extremely happy about the job done in about 7 hours !!![]()
Janet PriceTrustindex verifies that the original source of the review is Google.
I am so pleased with my windows. This company was great to work with and the installers did an excellent job. And for a reasonable price. I highly recommend them.![]()
Heather LiTrustindex verifies that the original source of the review is Google.
The Exteriors Company deserves 6 out of 5 ⭐ I cannot give them enough praise. I'll summarize here in case you don't want to read a lengthy review. The highlights were communication, quality of work, price, and customer service. I cannot wait to work with The Exteriors Company again. The Exteriors Company could teach a master class on contractor/customer interactions. If you need exterior work done, call The Exteriors Company! FOR REAL. LENGTHY REVIEW STARTS HERE: It took over a year and a half and meeting with 15 roofing companies to finally find the right company for my job: The Exteriors Company. My house has a modern/Frank Lloyd Wright kinda vibe - lots of different roof sections and pitches. A majority of the first 15 contractors that bid on my roof repair wanted to sell me a new roof. The problem with my roof was a design flaw and a new roof would have eventually led to more water in my house. This was confirmed by an architect. If you look at the before and after photo, you can see how ridiculous the design was. We had water coming into our house anytime it rained and when the snow melted. It was awful. We were lucky enough to have Ryan (the owner of The Exteriors Company) come look at our roof. The first thing he said after climbing on to the roof was, "You need to redo this whole area," confirming what we already knew. That was the first clue that we found a good roofing contractor. After talking in person and over email with Ryan and getting the contract for the project, we knew we found the right company. Ryan was so communicative. He reached out regularly through the repair process. We had four different teams (framing, roofing, siding and gutters) work on our repair. We were notified in advance when to expect each team. Then each team project manager reached out via text a day or two before and the day of their work. Each team was on time and did beautiful work. They were also tidy and I felt like they respected our home and property. Shout out to Taylor Paar and Scott Mack (roofing project manager and siding manager). Both these fellows came to meet with me and my husband to review the work that was done and to make sure everything was done to our liking. And to make sure we didn't have any concerns or questions. The entire experience from start to finish was incredible. The Exteriors Company very obviously cares deeply about the quality of their work and customer satisfaction. If I could give more than five stars, I would gladly do that. I wish more contractors/vendors followed the playbook that The Exteriors Company has perfected. JOB ???????? WELL ???????? DONE ????????????????????????????????????????????????????????????????????????????????![]()
BNPRESERVETrustindex verifies that the original source of the review is Google.
Don W. Called ahead and Showed up when he said he would. The roof and small siding repair was done in a timely manner. Don was Very easy to talk to and he understood what needed to be fixed. And completed the job as promised.
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You should be paying attention. Verona subdivisions were built in tight windows with the same product, so if your neighbors are replacing, you are on the same clock. It does not mean you need one this month. It means an inspection now is worth more than an inspection after the first leak.
Yes, and it genuinely costs less. Mobilization, dumpster placement and crew scheduling get shared across the jobs. This comes up often in Verona because the whole block ages together. Talk to your neighbors before you sign anything individually.
Yes. The City of Verona requires a permit for roof replacement and the process is separate from Madison’s. We pull it as part of the job. If you are in an HOA, check whether they also require approval for a color or material change — that is a separate process from the city permit.
Maybe not yet. Three-tab shingles from the late 90s and early 2000s often look acceptable from the ground right up until they are not. What matters is granule loss, brittleness and whether the seals have let go. We will tell you honestly if you have two or three years left rather than selling you a roof today.
Wisconsin allows two layers and we generally will not do it. You cannot inspect the decking through a layover, the second layer runs hotter and fails early, and the tear-off you avoid today gets more expensive later.
We inspect free, document for your insurer, meet the adjuster on site, and handle supplements when the initial scope comes in short. You file the claim and we handle the rest.
Get your free, no-obligation inspection today.