In DeForest the exterior work that matters most happens because of February. This is the north end of our service area on flat open ground, where a north-facing roof plane can hold snow for three months and never melt cleanly. Ice damming is the thread running through nearly every call we get here — and it is an attic problem that shows up as a roof problem.





Tear-off and replacement, storm damage repair, and leak diagnosis on asphalt, metal, and flat systems. Wisconsin freeze-thaw cycles are hard on roofs — most of what we replace failed at the flashing and ice dam line, not in the field.
Full-frame and insert replacement in vinyl, fiberglass, and clad wood. In a Wisconsin winter the payback shows up on the January gas bill — we’ll tell you honestly whether your existing units are worth keeping.
Fiber cement, engineered wood, vinyl, and steel. We pull the old course back far enough to check sheathing and house wrap — cupping and buckling are usually a moisture problem, not a siding problem.
Seamless aluminum formed on site, oversized 6″ runs, and guard systems. Most ice dam calls we take are a gutter and ventilation issue combined — worth fixing together rather than one at a time.
Same-day emergency tarping, a free HAAG-certified documented inspection, and we meet your adjuster on the roof so nothing gets missed. After a storm, two things matter — stopping active damage now and getting a fair, fully documented insurance claim.
Additions, three-season rooms, decks, and full exterior remodels. When a project touches structure, permitting, or more than two trades, this is the bucket it falls into — one contract and one schedule.
Position, orientation and housing stock combine here in a way they do not in a sheltered Madison neighbourhood.
Where it all starts
DeForest sits at the north end of our service area on flat, open ground. A north-facing roof plane here gets almost no solar gain from December to March and holds snow for months, melting only from below where attic heat reaches it. That is the ice dam mechanism, and it is why winter dominates the work in this village.
The cause behind the symptom
Bypasses around light fixtures and plumbing stacks, insufficient insulation, and intake vents blocked when someone added more. Nearly every ice dam call here is really a ventilation call, and new shingles do not change any of it.
The part people forget
Snowpack against siding for weeks at a time, meltwater refreezing at the base, and splash working into unsealed cut edges. Grade clearance and sealed edges are how a wall survives it, and both are decided at install.
Tight houses, winter humidity
Much of DeForest is relatively recent construction — well sealed, which is good for heating bills and means indoor moisture has fewer places to go. That is why so many January window calls here turn out to be humidity rather than failed windows.
It starts in the attic, shows at the roof edge, wrecks the gutter and comes through the ceiling. Hiring four companies means four people fixing the last thing that broke.
It starts in the attic, shows up at the roof edge, wrecks the gutter and comes through the ceiling. Four trades, one cause. Fixing it means someone looking at all of it rather than replacing the component that failed last.
Replacing shingles without correcting ventilation is putting a new surface on an unsolved problem. We assess the attic as part of every roof estimate here, and sometimes the answer is that your shingles are fine.
People, gutters and the siding below. They belong to the roof and they solve problems the gutter crew would otherwise keep coming back for.
The damage may be claimable and the cause almost certainly is not. Understanding both at once is how you avoid either not filing or expecting your insurer to fund a ventilation project.
When the roofer blames the gutter crew and the gutter crew blames the roofer, you are the one with a wet ceiling. Our 25-year workmanship warranty covers the whole envelope.
A meaningful share of what we do in DeForest ends with us not selling anything — a humidity problem rather than windows, a ventilation fix rather than a roof. That is the job.
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Chip EtheridgeTrustindex verifies that the original source of the review is Google.
Jermaine has been a wonderful representative and has been with us through the whole process. Very professional, very thorough and completely customer-centric. Thank you Jermaine. Chip Etheridge![]()
Barb MccoyTrustindex verifies that the original source of the review is Google.
They put on a new roof. Absolutely Love it. Jermaine Williams did an awesome job on contracting job. Honest and fair estimate. Taylor and his roofing crew showed up, roof was done immediately on house and garage. Turned out beautiful.. no mess was left behind. I would highly recommend this company to everyone.. Thanks so much for a job well done.![]()
Chelse WagnerTrustindex verifies that the original source of the review is Google.
I'm extremely impressed with the Exteriors company and their work. We had a strange door/lock issue, called MANY companies and the Exteriors Company was the only company willing to come and look at our door. They called me right back when I left a message, were on time for the appointment and did a wonderful job in fixing the problem. Tony and Andrew are the best! In addition to fixing the problem, they were extremely kind people, too. We need more of this in our world now. We are extremely grateful to have a working door again. Thank you! We will be using your company again and tell all of our friends about your services.![]()
Keith helgersonTrustindex verifies that the original source of the review is Google.
Excellent service. Beautiful job of roof replacement and new flashing. Taylor Paar and his crew did a fantastic job and also cleaned up afterwards. Price was reasonable and we are extremely happy about the job done in about 7 hours !!![]()
Janet PriceTrustindex verifies that the original source of the review is Google.
I am so pleased with my windows. This company was great to work with and the installers did an excellent job. And for a reasonable price. I highly recommend them.![]()
Heather LiTrustindex verifies that the original source of the review is Google.
The Exteriors Company deserves 6 out of 5 ⭐ I cannot give them enough praise. I'll summarize here in case you don't want to read a lengthy review. The highlights were communication, quality of work, price, and customer service. I cannot wait to work with The Exteriors Company again. The Exteriors Company could teach a master class on contractor/customer interactions. If you need exterior work done, call The Exteriors Company! FOR REAL. LENGTHY REVIEW STARTS HERE: It took over a year and a half and meeting with 15 roofing companies to finally find the right company for my job: The Exteriors Company. My house has a modern/Frank Lloyd Wright kinda vibe - lots of different roof sections and pitches. A majority of the first 15 contractors that bid on my roof repair wanted to sell me a new roof. The problem with my roof was a design flaw and a new roof would have eventually led to more water in my house. This was confirmed by an architect. If you look at the before and after photo, you can see how ridiculous the design was. We had water coming into our house anytime it rained and when the snow melted. It was awful. We were lucky enough to have Ryan (the owner of The Exteriors Company) come look at our roof. The first thing he said after climbing on to the roof was, "You need to redo this whole area," confirming what we already knew. That was the first clue that we found a good roofing contractor. After talking in person and over email with Ryan and getting the contract for the project, we knew we found the right company. Ryan was so communicative. He reached out regularly through the repair process. We had four different teams (framing, roofing, siding and gutters) work on our repair. We were notified in advance when to expect each team. Then each team project manager reached out via text a day or two before and the day of their work. Each team was on time and did beautiful work. They were also tidy and I felt like they respected our home and property. Shout out to Taylor Paar and Scott Mack (roofing project manager and siding manager). Both these fellows came to meet with me and my husband to review the work that was done and to make sure everything was done to our liking. And to make sure we didn't have any concerns or questions. The entire experience from start to finish was incredible. The Exteriors Company very obviously cares deeply about the quality of their work and customer satisfaction. If I could give more than five stars, I would gladly do that. I wish more contractors/vendors followed the playbook that The Exteriors Company has perfected. JOB ???????? WELL ???????? DONE ????????????????????????????????????????????????????????????????????????????????![]()
BNPRESERVETrustindex verifies that the original source of the review is Google.
Don W. Called ahead and Showed up when he said he would. The roof and small siding repair was done in a timely manner. Don was Very easy to talk to and he understood what needed to be fixed. And completed the job as promised.
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The whole exterior — roofing, siding, windows, gutters, soffit and fascia, and storm restoration across all of it. In DeForest that matters more than usual because ice damming crosses all of them at once: it starts in the attic, shows at the roof edge, wrecks the gutter and comes through the ceiling.
Fourteen jobs, which is fewer than in neighbouring Sun Prairie or Waunakee, and we would rather tell you that than round it up. We have completed over 2,200 jobs across southern Wisconsin and we hold 250-plus five-star reviews, and DeForest is a market we are actively working to grow. If you want references from closer to home, ask and we will tell you honestly what we can and cannot provide.
No — our shop is at 2117 S Stoughton Road in Madison, about 13 miles south. What that buys you is the same crews and project managers on every job rather than subcontracting to whoever is closest.
Usually attic ventilation and how much heat is escaping into it, rather than anything about the roof surface. Two identical-looking houses can behave completely differently depending on how well the attic is sealed and whether the soffit intake is blocked. It is diagnosable and it is fixable.
The damage often is; the cause usually is not. Water that came through your ceiling is generally treated as sudden and accidental damage. Correcting the ventilation that caused it is maintenance, and insurers generally will not fund it. Coverage varies by policy — but do not assume winter damage is automatically excluded, because that assumption costs people real money.
Generally yes for roof replacement, siding replacement and window replacement. DeForest is a village and the Village of DeForest runs its own process, separate from Madison’s and from Dane County. We pull it as part of the job.
Yes. Low-slope and flat systems including EPDM, TPO and modified bitumen, plus siding and envelope work on commercial and multi-family properties.
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